B2B Campaign and Product Marketing Lead

The B2B Campaign and Product Marketing Lead will oversee the strategic development and execution of marketing campaigns to drive product awareness, customer acquisition, and revenue growth. The ideal candidate has a strong background in both product marketing and campaign management, with a deep understanding of customer behaviour, market trends, and performance metrics. This exciting role will be integral to this small, fast-paced department that works across the portfolio of residential brands, including Yale, Yale DWS, Mila, ASSA ABLOY Ireland and Carlisle Brass. This role is hybrid, 3 days working from office, 2 days from home. You would also:

• Develop, plan, and execute integrated marketing campaigns that align with product launches and business objectives.
• Monitor campaign performance, adjust strategies as needed, and optimize for key performance indicators (KPIs) such as lead generation, conversions, and engagement.
• Own the development of product positioning, messaging, and go-to-market strategies.
• Collaborate with product teams to translate technical product features into customer-focused benefits and value propositions.
• Collaborate with creative and content teams to develop assets (landing pages, videos, ads, etc.) for campaigns and product marketing initiatives.
  
  Has extensive experience in product marketing, campaign management, or a related role.
• Has proven track record of successfully launching products and driving growth through integrated marketing campaigns.
• Has strong analytical skills with the ability to interpret marketing data and metrics.
• Has exceptional project management and organizational skills.
• Has excellent communication and interpersonal skills, with the ability to work effectively across teams.
  
  Requisition ID 33369 - Posted - ASSA ABLOY Ltd - UK Residential Group - GBR: England (Willenhall) - IT, Telecom & Internet - Posting Country (1) - Yes - Mid-senior level - Travel Required: 0%-10%, Our people have made us the global leader in access solutions. In return, we open doors for them wherever they go. With nearly 61,000 colleagues in more than 70 different countries, we help billions of people experience a more open world. Our innovations make all sorts of spaces - physical and virtual - safer, more secure, and easier to access.
As an employer, we value results - not titles, or backgrounds. We empower our people to build their career around their aspirations and our ambitions - supporting them with regular feedback, training, and development opportunities. Our colleagues think broadly about where they can make the most impact, and we encourage them to grow their role locally, regionally, or even internationally. As we welcome new people on board, it's important to us to have diverse, inclusive teams, and we value different perspectives and experiences.

We're passionate about providing amazing opportunities and benefits, so you can continue and progress a lifelong career with us - here's what we have to offer:
• Learning and career development opportunities, whether it's online learning, management training or enhancing your skills.
• A competitive salary and incentive schemes.
• A dynamic working environment with a good team spirit where personal development and growth are highly encouraged.
We review applications regularly, so don't wait We are building diverse, inclusive teams, and encourage applications from everyone who can see themselves working with us.