B2B Marketing Executive

Identifying lead generation opportunities:

• Analyse our marketing activities and implement changes to maximise lead generation


• Showcase our product engagingly, emphasising its benefits and relevance


• Propose new, innovative ways of targeting audiences and driving sign-ups


• Use data from demo calls, target audience research, and campaign performance to help our team make data-driven sales and marketing decisions


Running lead generation campaigns:

• Develop campaigns that appeal to our target audience, including RE100 signatories, CDP-adherent companies, SBTi-aligned corporates, renewable energy advisors, and utilities or IPPs sourcing Guarantees of Origin (GO/REGOs)


• Create and oversee creative assets, from copywriting to design briefings and sign-offs


• Optimise campaign performance across channels (e.g., LinkedIn, display ads, email marketing)


• Coordinate with internal teams and external partners for seamless campaign execution and perfect alignment with the overall business goals


• Implement automated flows and use LLMs to enhance resource efficiency and performance


Testing and reporting:

• Track and report on key performance metrics for lead generation


• Apply a cycle of testing, learning, and iterating to refine campaigns


• Conduct A/B testing and scale successful campaigns


• Share insights from testing to improve marketing and sales strategies


• Continuously learn about new growth marketing and lead generation best practices
  
  We are seeking a highly motivated and creative Senior B2B Marketing Executive with a strong focus on Lead Generation. This role is pivotal in driving customer acquisition and retention through creative marketing strategies. Our products currently include a SaaS platform as well as a comprehensive trading environment, so this role will be initially split between driving new platform users and demo call sign-ups., 2-5 years of experience in lead generation or a similar role


• Creative skills for developing impactful assets and campaigns


• Innovative approach to maximise lead generation and appeal to new audiences


• Strong analytical skills for data interpretation and opportunity identification


• Excellent project management skills to handle multiple campaigns simultaneously


• Tech-savvy with experience in setting up automated flows and using lead gen tools


• Experience with A/B testing and other methodologies


• Performance-oriented


• Bonus: Experience in B2B SaaS, Climate Tech, Renewable Energy, or Sustainability
  
  Renewabl is the platform that allows companies to meet their decarbonisation targets quickly and efficiently., This is a unique opportunity to join a mission-led, climate-tech business in it's nascent stages. They've just closed a pre-seed round and are ready to grow the team and support companies reach their sustainability targets. Founded and led by JP, (who has already built and exited 2 successful businesses in the renewables sector) and Nick (also a seasoned entrepreneur in the industry).


About

Renewabl is a London-based climate-tech start-up focused on democratising access to renewable energy across the world. Their platform will allow for 24/7 matching of renewable energy certificates, giving them the ability to match their exact consumption and trace it back to a particular renewable energy source, harnessing blockchain to avoid potential greenwashing.

Renewabl work with some of the leading companies, developers, generators, and utilities in the world helping them build a strong business case around renewable energy, ensuring that renewable energy certificates are traceable and impactful., They've based at Metal Box Factory in Borough, a modern and industrial innnovation hub with skyline views of London.

Hybrid flexible working
28 days annual leave inlcuding bank holiday

• 
  
  Holiday
  28 days annual leave including bank holiday + can take extra unpaid leave,
• Competitive salary: £35,000 - £40,000 per annum depending on experience


• Dynamic and fast-paced work environment


• Collaborative and supportive team culture


• Career development opportunities with potential for fast growth


• Gym membership post-probation


• Pizza Wednesdays and other social team events


• 25 days holiday plus bank holidays (Celebrate different bank holidays? Fine by us! Let us know and well distribute them as suits you best)


• Office in Southwark/London Bridge. As a small startup, we value our team being in the office 3-4 days per week.