Brand Director, Global Coffee RTD
Coca-Cola Europacific Partners plc, City of Westminster
Brand Director, Global Coffee RTD
Salary not available. View on company website.
Coca-Cola Europacific Partners plc, City of Westminster
- Full time
- Permanent
- Onsite working
Posted today, 20 Oct | Get your application in now to be one of the first to apply.
Closing date: Closing date not specified
job Ref: 7f1a3d085e744dd08c1632012dde47e0
Full Job Description
- Be at the forefront of growth in a dynamic and fast-paced category
- Ability to work across functions learning about all aspects of the business
- Partner with teams across the globe learning about different cultural and market dynamics
- Work on global and iconic brands - some of the most loved in the industry, RTD Coffee planning: Support planning for RTD category strategy the identified strategic growth pillar for a Need State portfolio across all markets to deliver against business growth ambition
- RTD Coffee Global IMX (integrated marketing experience): Deliver 'bold & brilliant' marketing plans against the identified strategic growth pillar in close collaboration with local teams (Integrated Marketing Experiences and Global/Regional/Local market teams as relevant).
- Innovation Planning Support: Support development and roll out of innovation across key markets; work with local operating units (OU) to localize and ensure innovations are delivered through OU planning and selling timelines on-time in full
- Budgeting: Drive synergies of scale, budget productivity and brand equity by challenging and building on existing frameworks/platforms and by importing and exporting great ideas.
- Performance Management: lead global performance measurements by using insights and collected from situation assessment, marketplace information from local teams to support the brand and business objectives.
Love to work without or beyond job description, has ability to co-create and innovate. - Has ability to try and fail while keeping strategic direction and is desperate optimist.
- Learn faster than average, and can run in two speeds - 'is flying the plane while fixing the engine.'
- Has ecosystem mindset and can navigate complex and multiple stakeholders, influence different partners beyond KO and bottlers.
- Cherish autonomy and empowerment, is self-sufficient, is a self-starter and self-motivated.
- Possess challenger mindset with fighting spirit, humility, resourcefulness., 10 years of relevant work experience with knowledge of the beverage or CPG industry
- Bachelor's degree or equivalent; Master's in marketing; agency/relationship management preferred
- Proven track record of working as a marketing manager to successfully lead and deliver complex projects on time
- Demonstrated ability to work and communicate with cross-functional teams
Global Ventures is a key driver of The Coca-Cola Company 'Beverages for Life' strategy. We incubate and nurture high growth business opportunities that extend beyond the core sparkling business. Global Ventures was established in 2018 as a new operating segment of the Coca-Cola Company (TCCC). We have a portfolio of companies that are standalone businesses; each with a proven proposition, and with potential to scale globally. Our mission is to accelerate expansion of these businesses, leveraging the resources within the Coca-Cola network. Costa, Doğadan, Monster & Innocent are complementary to the core portfolio, offering strong propositions in Coffee, Tea, Energy, and Juice. Global Coffee RTD is projected to be one of the fastest-growing beverage categories. The Global Ventures Team is leading TCCC's growth in this space and is seeking a dynamic Brand Director to join them on the journey. The Brand Director will work across the cross-functional team, as well as the internal global marketing capabilities teams, to steward the global roll-out of the current marketing plans, and lead budget/ routine management and coordination. This role will require a blend of portfolio management expertise, relationship management, timeline management, and the ability to manage through ambiguity.