Brand Executive

The department of the Vice President External Engagement coordinates UCL's engagement with a range of audiences, raising the university's profile and influence, and managing its reputation. It promotes the public value of UCL's research and partnerships to the future of Britain and globally. It is a service-driven function made up of communications and marketing professionals who deliver sector-leading media relations, public affairs, institutional communications, brand and integrated marketing, student recruitment, and events., Reporting to UCL's Head of Brand, the Brand Executive supports the development and implementation of the UCL brand. Working in partnership with key internal and external stakeholders, the role holder will help ensure that UCL projects inform and align with the overall UCL brand, assist in the development and maintenance of UCL brand identity standards, architecture and brand management; provide direction on creative use of visuals to support the brand. They will be joining the Brand team at an exciting time as they work to support the delivery of the Brand Refresh project. This post is a 12-month full-time fixed term post, covering an internal secondment and is available to start immediately. About you The following provides a high-level overview of the duties: Brand management

• Support the Head of Brand to deliver a strong UCL brand narrative and visual identity and build a consistent and effective brand story that resonates with all our internal and external audiences
• Support the implementation of the brand across the university and through all brand communications and campaigns produced by VPEE. Provide advice and support on brand-related issues (e.g. brand identity, architecture and development, logo usage)
• Act as a brand champion to activate and implement the brand narrative position and visual identity systems
• Triage brand queries and act as a consultant to brand all queries. Work collaboratively with partners, Legal Services, subsidiaries, VP offices and faculties to develop a coherent brand strategy, management and approach
Brand experience
• Create and manage brand imagery and photography for use across UCL materials and build a library with UCL content (e.g. PowerPoint, Prospectuses, social, website, Teams backgrounds)
• Regularly write, edit and publish content on the Brand web pages
• Use analytics and research to maximise content usability on the brand pages
Project delivery
• Work with the brand team to ensure the successful delivery of the brand refresh project, providing project management support in delivering key streams with a focus on the brand development and activation / roll out of the new brand narrative and visual identity
• Coordination and communication of meetings, workshops and prepare detailed briefing documents, presentations, project updates
• Finance administration, including raising POs, invoices, processing payments etc.
Brand ambassador
• Be the main brand team merchandise liaison for the official supplier and work closely with senior members of the Student Union
• Present updates to UCL groups and Communities of Practice
• Brand Induction series - manage and present the content for the UCL Brand Induction series aimed at showcasing the UCL brand guidelines, tools and resources available to UCL staff.
What we offer As well as the exciting opportunities this role presents, we also offer some great benefits some of which are below:
• 41 Days holiday (27 days annual leave 8 bank holiday and 6 closure days)
• Additional 5 days' annual leave purchase scheme
• Defined benefit career average revalued earnings pension scheme (CARE)
• Cycle to work scheme and season ticket loan
• Immigration loan
• Relocation scheme for certain posts
• On-Site nursery
• On-site gym
• Enhanced maternity, paternity and adoption pay
• Employee assistance programme: Staff Support Service
• Discounted medical insurance
Visit https://www.ucl.ac.uk/work-at-ucl/rewards-and-benefits to find out more. Our commitment to Equality, Diversity and Inclusion As London's Global University, we know diversity fosters creativity and innovation, and we want our community to represent the diversity of the world's talent. We are committed to equality of opportunity, to being fair and inclusive, and to being a place where we all belong. We therefore particularly encourage applications from candidates who are likely to be underrepresented in UCL's workforce. These include people from Black, Asian and ethnic minority backgrounds; disabled people; LGBTQI+ people; and for our Grade 9 and 10 roles, women. Available documents

UCL is a radically different university. Founded in 1826 in the heart of London, we were the first university in England to welcome students of any religion and the first to welcome women to university education. Today UCL has over 40,000 students and 13,000 staff and is one of the world's top 10 universities. The Vice-President External Engagement (VPEE) team delivers communications and marketing activity for UCL, working to ensure UCL's public prominence, reputation and influence reflects the university's excellence in knowledge creation, education, and innovation.