Brand Identity Manager

The Brand Identity Manager for Cytiva is responsible collaborating with cross-functional teams across the organization as well as external partners to ensure consistent implementation of brand codes in internal and external communications. This position is part of the Global brand experience team and will be located onsite in Amersham, UK. At Cytiva, our vision is, to advance future therapeutics from discovery to delivery. What you will do:

• Develop and embed better understanding of our brand and identity across the business. This includes answering questions and managing conversations with associates and external partners about the use of our identity as well as management of external vendor, agency and freelance relationships.
• Protect our brand and help associates translate brand elements into plans and go-to-market strategies to ensure all design work meets quality standards and brand guidelines (Note: this could be rolled into bullet #5)
• Support the Brand Strategy Manager in projects that aim to gain or improve brand recognition, increase revenue and meet Cytiva's long-term business goals.
• Responsible for the brand portal's maintenance and management as well as for the management and development of the Brand Identity Helpdesk. Respond to enquiries that come into the team via the Brand Portal, mailbox, or teams channel for design feedback and support applying our brand and design guidelines. This includes offering constructive guidance on the application of the identity when reviewing work, and escalating queries to senior members of the team when needed.
• Support the creation and delivery of brand and design training content, materials and programs to associates, agencies, and partners across all areas of the business and all global markets.
  
  Experience of brand management or delivering design in an in-house or agency role.
• Bachelor's degree in graphic design, visual communication, brand management or similar.
• Demonstrable understanding of the role visual and verbal identity plays in building brands.
• Understanding and appreciation of the creative and design process with the ability to articulate constructive feedback concisely, and direction clearly.
• Good project and agency management skills, including writing and delivering briefs, clarifying goals, evaluating outcomes against the brief, reporting, and delivering work on time and within budget.
  
  Working at Cytiva means being at the forefront of providing new solutions to transform human health. Our incredible customers undertake life-saving activities ranging from fundamental biological research to developing innovative vaccines, new medicines, and cell and gene therapies.
At Cytiva you will be able to continuously improve yourself and us - working on challenges that truly matter with people that care for each other, our customers, and their patients. With associates across 40+ countries, Cytiva is a place where every day is a learning opportunity - so you can grow your career and expand your skills in the long term. Forming part of the Biotechnology segment at Danaher, we bring together dedicated technical expertise and talent to develop the next generation of life-changing therapeutics., Join our winning team today. Together, we'll accelerate the real-life impact of tomorrow's science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life.