Brand Lead - Oncology NEW TEAM BUILD

Brand Leadership

• Lead the matrix team's development and execution of the brand plan that aligns to the global strategy while adapting to local insights and dynamics
• Represent UK Affiliate with Global and Area marketing teams
• Communicate strategy and performance to senior local and global leadership
• Responsible for marketing budget allocation and overall budget management
Team Leadership
• Lead the marketing function including, personal development, performance management
• Creating a x-functional team culture where the AbbVie way of working can flourish
• Coaching associates to become the best versions of themselves
• Developing associates with stretch in-role assignments to build skills and experience
• Executive presence to be able to influence cross functionally and deputise for Business Unit Manager where needed
Strategy Formulation
• Explore known unknowns with market research that provides meaningful insights to solve challenges
• Synthesis of data into insights to determine brand strategy through pre- to post- launch
• Lead the brand strategy formulation using complicated, diverse data sets and in collaboration with the x-functional team
• Tell the story and 'sell' the strategy and ambition to the organization
• Be the expert on the brand, having a detailed understanding of product and indications, therapeutic area, NHS ecosystem and brand performance data
Execution
• Developing and executing brand strategies with innovative solutions to the complex ecosystem barriers to customer value.
• Responsible for recommending strategic courses of action aligned to the brand plan and current performance against KPIs.
• Develop and maintain long-term customer relations with key external stakeholders, including external experts, and advocacy groups
• Deliver operational excellence across the brand plan matrix, including the definition and refinement of brand KPIs and delivery against these
Innovation
• Evolving the operating rhythm, strategy and capabilities of the x-functional team by bringing the latest technology, patient and customer insights into the brand team
  
  Core Capabilities
• Demonstration of a high learning agility and emotional intelligence
• Strategic ability: synthesis of insights from data and tell the story
• Obsession with insight driven decisions
• Demonstrate an understanding of the challenges faced by our customers and patients and responding to this
• Capability to lead a cross functional team and excel in a matrix environment
• The mindset to set ambitious goals and then innovate to achieve this
• Executive presence, being able to operate effectively with varying levels of seniority and deputise for senior leaders
• Able to coach, manage and lead through line management and through influencing where there is no direct authority
• Evidence of prioritising decisions and activities to ensure efficient use of resources and address critical issues impacting the brand
• Challenging the status quo to improve the ways of working and improving customer value
Required Experiences and Education
• Experience solving complex ecosystem barriers to drug usage
• Relevant strategic and operational experience and proven track record of success
• Demonstrated interest, passion for marketing and strategy i.e. completed projects, further education
• Hold a degree level education or the equivalent industry experience
Ideal People Behaviours
• High EQ & self awareness
• People focused collaborative leader
• Curious learner mindset
• Excited to lead the x-functional collaboration to solve a complex challenge
• Motivated by oncology
• Self starter entrepreneurship
  
  AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas - immunology, oncology, neuroscience, and eye care - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok (https://www.tiktok.com/@abbvie) .