Brand Manager - Eyecare

The AbbVie Eyecare team is committed to to preserving and protecting the sight of people living with Ophthalmology conditions. The Brand Manager will develop and implement the marketing strategy for our Eyecare indications, positioning our product for continued growth.,

• Working in the matrix environment of the Brand Team to develop powerful marketing strategies for the product, through the annual brand plan cycle, and securing buy-in for these through the leadership team
• Working in the matrix environment of the Brand Team to lead tactical implementation of the agreed marketing strategies for the product
• Collaborate with and influence the cross-functional team, to ensure alignment, engagement and execution
• Innovate, build and execute a strong omni-channel Management plan to influence key stakeholder behavior to effectively manage External Expert relationships across the UK in line with Brand Plan implementations
• Work cross-functionally to develop customer engagement strategies, including seeking peer to peer opportunities from a National to a Local level
• Lead and manage agency relationships to ensure projects are delivered to a clear brief and are on time/budget, and deliver on the Brand Plan
• Drive a high standard of compliance with all communications and initiatives
  
  Highly competitive salary, Car allowance, Bonus and comprehensive benefits package.