Brand Manager - Johnnie Walker (Secondment)

Salary Not Specified

Diageo, Soho, City of Westminster

Full time
Temporary
Onsite working

Posted today, 23 Oct | Get your application in now to be one of the first to apply.

Closing date: Closing date not specified

job Ref: 0c359c68f8e44bc1a9d53e1f1afadf02

Diageo

Full Job Description

The Brand Manager for Johnnie Walker will sit in the newly built marketing division of the luxury business unit
This team will be tasked with crafting true icons of luxury with a focus on culture, connection to on trade and high execution standards all in service of crafting the most talked about luxury spirits in the UK
The marketing team will pioneer what luxury marketing looks like elevating the brands across all touch points
The BM will be in the JW team which consists of a Head of Johnnie Walker, Senior Brand manager, ABM and Brand Experience Manager
The BM will work across the JW portfolio but will have a key focus on Blue Label & Innovations
Deliver the Johnnie Walker P&L driving transformational NSV growth and share performance.
Lead the holistic performance tracking and understanding for Blue label
Deliver world class growth drivers for the Johnnie Walker Blue Label cementing this brand as an icon of Modern luxury
· Deliver key elements of the marketing mix for Blue Label: leading and executing a cutting-edge culture plan cementing Blue Label in the hands of the hottest people and places, and building the reputation at the top end of the on trade
Leading the launch plans for the innovation pipeline for Blue Label
Explode the growth of the Blue label in celebration occasion and though our TLA and key accounts strategy
· Work as a key part of the cross functional team across commercial, culture, RGM and global plan teams to develop world leading brand campaigns

4+ years of relevant marketing experience, including experience of luxury marketing
Outstanding ability to build and maintain genuine relationships based on mutual trust & respect
Successful management of senior collaborators at all levels, resulting in strong and positive outcomes
Holistic skills across all marketing pillars as well as a track record of leading
transformational business results
Being able to excel when dealing with ambiguity, complexity and working within a fast-paced, entrepreneurial and matrixed environment
A history of working across media, digital, experiential, PR, culture, social and with external agencies
Demonstrated brilliant execution to impeccably high standards
Deep personal accountability for great performance
Strong end to end commercial FMCG understanding, alongside high levels of numerical competence and attention to detail

Celebrating our inclusive and diverse culture is core to Diageo's purpose of "celebrating life every day everywhere". This purpose is inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.