Brand Manager - MOMA

AG Barr

Brand Manager - MOMA

Salary Not Specified

AG Barr, Camden Town, Greater London

  • Full time
  • Permanent
  • Onsite working

Posted 5 days ago, 14 Sep | Get your application in now to be included in the first week's applications.

Closing date: Closing date not specified

job Ref: 036d35f538d9438eb776a2fda1803899

Full Job Description

We're hiring a Brand Manager to help accelerate the growth of the MOMA brand. We have huge ambitions to make MOMA the UK's most loved challenger brand in oat milk and cereals by 2030, and with a significant brand relaunch planned at the end of 2024 it's a really exciting time to join the team.You'll be a key member of the marketing team, focusing on building the brand through events, social media and shopper & trade marketing. We're looking for a creative marketer who understands how to bring brands to life in a way that engages consumers and creates strong emotional connections. You'll be line managing our Marketing & Office Assistant, and working closely with our Coffee Community Manager to build a strong presence in Speciality Coffee, alongside our traditional retail channels., As a Brand Manager your responsibilities will include;

  • Event management - leading the planning and execution of 3-5 trade and consumer shows in a year, from the stand design and build, to creating all our collateral and merchandise, stand activation and team management on the day.

  • Social Media - lead the strategy and day to day management of our key Social channels (Instagram, TikTok), delivering engaging content that supports our wider Marketing strategy while building a community of MOMA fans

  • Shopper & Trade Marketing - support on the delivery of a strong trade and shopper marketing plan, delivering excellent creative that matches our wider marketing activity.

  • Coffee activation - working with our Coffee Community Manager to develop opportunities to further our relationships and credibility in the London coffee scene, deliver exciting events and activities to engage both trade and consumers.

  • Being the voice of MOMA - owning our tone of voice and being an A copywriter for all consumer touchpoints; from blog posts to social media posts and wider marketing materials

  • Line Management - you'll be managing our Marketing & Office Assistant, making sure the MOMA office is a great place to work and consumer enquiries are responded to. They'll also support you in delivering your responsibilities.

    Previous marketing experience, ideally in a challenger brand environment

  • Creative with an understanding of how to engage and excite consumers

  • Previously experience in social media content development and events planning.

  • A good team player with great communication skills.

  • Open to challenging yourself and working outside your comfort zone

  • Passionate about food and drink!

    We believe in creating a diverse and inclusive culture where your voice can be heard. Our skilled, loyal and committed people are critical to the future success of AG Barr which is why we are continually investing in our employees to develop their talent.

    We look after our employees by offering a competitive salary and benefits package which includes;

  • 29 days holiday

  • Free MOMA products throughout your working day

  • Pension contribution

  • Annual salary review

  • Ongoing professional development

  • Early finish summer Fridays


  • And much more!

    To find out more about what it is like to work for AG Barr, please visit our careers platform here.

    We are an equal opportunities employer and happy to discuss any reasonable adjustments that may be needed for successful candidates with a disability, health or mental health condition.

    While we have highlighted our ideal requirements for this role, we are realistic that the successful candidate probably won't meet every single requirement in this advert, but we are big advocates of people growing in role. So even if you don't meet every single requirement, we encourage you to submit an application - you may be just what we are looking for! Apply now!