Brand Manager - Nescafe Dolce Gusto

The Nestlé Beverages Team are recruiting a Brand Manager Nescafe Dolce Gusto, to join them to design & deliver best in class marketing activities that drive consumption & support to achieve our business objectives. This role will report directly into the Senior Brand Manager and will see you work on the two exciting coffee brands, NESCAFÉ Dolce Gusto & STARBUCKS by Dolce Gusto., As the Acquisition Brand Manager, you will be responsible for recruiting new consumers into the NESCAFÉ Dolce Gusto system, developing and delivering the annual brand plan in close collaboration with both the local team and the global business unit. Everything you do will be rooted in consumer insight and understanding that you will leverage to provide a great brand experience. You will be responsible for understanding category & consumer data, insights, and what the consumer story is telling us, to then be able to support the acquisition strategy development and inform the annual brand plan. You'll play a pivotal role in bringing to life our acquisition strategy by:

• Leading the development and delivery of integrated marketing campaigns based on insight, to build relevance of our brand and cut through in a highly competitive environment, working closely across several different functional areas and agencies, from brief to launch, to post-evaluation.
• Ensuring optimal visibility online through the leadership of the paid and organic search strategy inclusive of RDM
• Sponsor & Drive Excellence in Shopper Merchandising & Activation for Machines
• Leading the launch of new machine innovations and tactical bundles - from ideation, pack design through to launch and performance analysis, including the creation and management of events to drive NDG Machine sell through
• Ensuring sales fundamentals of machines across the market
• Building relationships with our machine partner and retailers to drive momentum for plans
• Being the machine range expert and owning content for machines and acquisition on the Nescafé Dolce Gusto website as well as retailers
  
  You will have a passion for understanding consumers, using data and insights and be able to convert this into successful marketing programmes. You will be innovative in your strategic thinking, yet highly organised to deliver the resulting activity with excellence. You'll thrive when working with stakeholders across all levels coupled with your ability to truly understand our businesses from a commercial standpoint.
You'll have fantastic communication skills and understand how your decisions impact our market business strategy. You'll love working in an environment that isn't always black and white, being able to navigate both yourself and stakeholders to a positive solution. And lastly, you'll know the importance of being able to work successfully in situations that can sometimes be pressured. You will also:
• Have prior FMCG experience
• Be passionate, determined with can do attitude
• Have an entrepreneurial spirit and growth mindset
• Be able to demonstrate superb analytical skills
• Excellent project management
• Be a conscientious team player
  
  We want to "Make a difference in Coffee". We believe that Coffee shops keep reinventing standards of quality, experience and unlimited creativity everyone wants to enjoy. NESCAFÉ® Dolce Gusto was born from the vision to bring your favourite coffee shop culture into every home. It continuously strives to bring the most relevant and exciting experience. With NESCAFE® Dolce Gusto consumers have the variety of a coffee shop menu and the freedom to personalize each drink exactly to their tastes. At the same time, we're operating in a business environment that is more competitive and challenging than ever before.
Be the one to join our NESCAFÉ & STARBUCKS team, a dynamic team that never stops pushing the boundaries to delight its consumers! When joining our team in the UK, you're joining one of the most important markets globally and will be part of shaping plans not only for the UK but for the whole of Europe. Marketing at Nestlé gives you experience of the full mix of disciplines, from generating brand strategy to executing annual plans, leading exciting innovation and renovation initiatives, and creating engaging consumer communications. You'll be working daily with cross-functional teams to make your plans come to life.

Great benefits you'd expect from a business the size of Nestlé - in the shape of a competitive salary and benefits package, bonus scheme, flexible working scheme, 25 days holiday plus 12 days flex leave, private healthcare, a pension scheme and a real focus on personal development and growth. At Nestlé, our values are rooted in respect. When we embrace diversity and give everyone the chance to be the best they can be, we can think in new, creative ways that grow and enhance our business. People of all gender identities, ethnically diverse individuals, people with disabilities, and members of the LGBT+ community are strongly encouraged to apply. If there is anything we can do to accommodate you to participate fully in the application process, please let us know. We take pride in championing inclusion and diversity, our people make up a number of Colleague Networks who represent different experiences and communities who hold us accountable in creating a sense of belonging for all, and our values create the conditions for us to respect the unique contribution you bring. Find out more about our Colleague Networks here: Diversity, equity and inclusion | Nestlé (nestle.co.uk) We are committed to equal opportunity for all and we may collect relevant data for monitoring purposes during our candidate registration process. Be yourself, everyone else is taken!