Brand Manager - Premium Brands

As an experienced Brand Manager, you'll be leading one of the premium brands at Molson Coors, based in our London office working on a hybrid basis. You will lead the development and execution of a 12-24 month brand plan across the full marketing mix, aligning with the brand strategy and achieving annual commercial targets. Your role involves managing and activating plans across consumer marketing, innovation, brand-in-channel strategies, and customized through-the-line marketing to ensure effective "toolkit" execution with customers, consumers, and partners. You'll establish consumer/shopper metrics, volume and profit goals, innovation plans, and investment strategies. Additionally, you'll gain a deep understanding of brand performance by analysing critical inputs and outputs, identifying risks and opportunities, and adjusting strategies as needed to achieve annual objectives.,

• Execute consumer marketing initiatives from concept to implementation, delivering comprehensive through-the-line marketing plans tailored by formats and channels for efficient "toolkit" use with our customers.
• Take full ownership of the annual brand budget, providing timely and accurate monthly forecasts that include risks and opportunities as needed.
• Build and execute the 12-24 month TTL Communication plan, leveraging the Integrated Marketing Communications (IMC) process to create impactful, consumer-connected activities in collaboration with third-party agencies to drive brand strength.
• Mentor direct reports, fostering their development into skilled marketing professionals with personalized growth plans that balance technical and behavioral competencies.
  
  Proven experience as a Brand Manager.
• Strong expertise in creating compelling and effective brand plans.
• Excellent communication skills to collaborate effectively with both internal and external stakeholders, ensuring successful plan delivery through agencies and robust brand plan implementation.
  
  Molson Coors Beverage Company is an Equal Opportunity Employer, and we seek diversity. We want to continue to create an environment where our people are truly able to be themselves at work, regardless of their gender, ethnicity, sexual orientation or religion. We want people to be able to bring their own creativity and style to work, so that we get diversity in our thinking across our organisation, as we believe that we are a better business for it.
This makes our talent strategy simple - we want the best talent in all our roles, regardless of their background. We take pride in celebrating our unique brew and our people are our greatest asset.