Brand Manager - Tyrrells

This role will be responsible for the continuing development of the brand and delivering sales growth across the UK. It will report in to the Marketing Manager. Some of your responsibilities will include:

• Help shape development and execution of annual growth plans via analysis of the market, consumer data & insight, and create excitement around the plans internally and externally through presentations & brand days
• Lead, implement and monitor the assigned brand marketing plans to achieve sales and profit objectives, and work closely as part of a team to deliver results
• Lead and work cross functionally to deliver key projects throughout the year (based on key marketing objective/brand plans) – ensuring all landed on time, on budget, and with excellence, and working closely with internal teams and our factories
• Support the Marketing Manager with the development of creative and communication briefs in line with core priorities and support in the planning and execution of multichannel media campaigns and activations, and shopper marketing
• Liaising with Creative, Media, Design & PR agencies to support the delivery of the ATL & BTL marketing plan
• Input into and support the development and execution of NPD/Innovation programmes, including management for new core lines and formats, Limited Edition and Brand Partnerships
• Manage brand performance including the internal P&L & external brand consumer metrics to generate insight led actions and recommendations
• Brand budget management, ensuring plans and projects are delivered within budget

Who are we?

Glad you asked! We're KP Snacks, proud to be part of the Intersnack family. Picture this: over 15,000 of us, spread across more than 30 countries, all working together to create the snacks you love. From Hula Hoops to McCoy's, we're the team behind your favourite munchies.

Here in the UK, we're about 2,400 strong, spread across seven factories and our Slough HQ. But don't let our size fool you – we're as close-knit as they come. We believe in speaking our minds, celebrating our differences, and pushing boundaries together.

Diversity isn't just a buzzword for us. We're on a mission to create a workplace where everyone belongs. So, even if you don't tick every box, we want to hear from you! Your unique perspective could be just what we need. Also, if there's anything we can do to make this process easier for you, just give us a shout.

We'd love to hear from you if you can demonstrate the following knowledge, skills and experience:

• Creative, Strategic and Passionate about brands, creating more happy snacking moments for consumers
• Proven FMCG brand management experience, with end-to-end marketing experience
• P&L and Budget management experience
• Demonstrable experience and capability with consumer brand data and analytics
• Experience of product development and working with factories to deliver from concept to market
• Effective communicator, able to work cross functionally, an ability to influence upwards, and experience of managing agencies
• Demonstrates a growth mindset, with a track record of wanting to learn, develop and stretch oneself
• Must have a clean full driving licence

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