Brand Manager UK

We have an exciting opportunity for an International Brand Manager to join our UK Marketing team. As a Brand Manager, you will be responsible for driving category and brand performance across the UK market within STG.

WHAT WILL YOU BE RESPONSIBLE FOR?

• Assist in leading the category, brand and commercial strategy for STG UK's commercial agenda



• Proactive portfolio management incl. NPD based on market trends and gap analysis



• Managing NPD launches & other relevant projects in coordination with internal and external stakeholders incl. KPI tracking and results analysis



• Developing channel specific growth strategies in for the category



• Planning, management and implementation of brand activation & sales cycle measures



• Preparation, coordination and implementation of the yearly business plans within Group Marketing and Commercial Excellence



• Cross-portfolio implementation and management of trade activation concepts and communications incl. trade fairs & events



• Analysis of market, competitors and consumer behavior incl. recommended strategies



• Budget planning & cost control



• Management of external agencies & service providers (research, creation, print, POS, BTL, promotion)
  
  5+ years of experience in a brand marketing role.



• Strong capabilities in branding, campaign development, and project management



• Accountability for brand performance



• Strong commercial mindset and proven ability to contribute to category P&L performance



• International and data-driven mindset



• Proactive and growth-oriented individual who can transform ideas into action, embrace continuous learning, and confidently contribute innovative perspectives to drive positive change



• Degree in a relevant field and strong communication skills in English, both written and verbal
  
  At Scandinavian Tobacco Group, we always encourage you to craft the career that makes you more. We have a rich heritage that dates back 250 years and have been operating as a Scandinavian Tobacco Group since 1961. We operate in over 100 countries, employing over 10,000 people. We offer a diverse portfolio of iconic brands ranging from Signature, Cohiba, Macanudo, CAO, Partagas, and most recently branched into smokeless tobacco through our recent acquisition of XQS. We are on a mission to focus on sustainability and minimizing our environmental footprint. We are committed to creating a culture that allows us to blend our strengths, to go far it takes a winning team, and this is why we pride ourselves on sharing our skills, knowledge, and expertise to push each other forward.
  
  As a colleague at Scandinavian Tobacco Group, you will receive a comprehensive compensation package. Our benefits differ across regions; our recruiting team will be able to give more details.