Brand Marketing Communication Manager

Salary Not Specified

Sony, Weybridge, Surrey

Full time
Permanent
Onsite working

Posted 1 week ago, 8 Nov | Get your application in now before you miss out!

Closing date: Closing date not specified

job Ref: 6e7312f14510491ab71c8646f77a9be8

Sony

Full Job Description

Create 360 communication plan for various Sony products, defining whom/what/where/how to deliver message to drive sales and brand growth
Oversee end-to-end development of creative assets across all touchpoints(e.g. paid campaign, websites, social, eCRM, retail, etc.), ensuring all content resonates with our audiences.
Develop and manage timeline to ensure on time delivery
Download communication strategy and toolkit to all European markets and give guidance for successful execution
Use customer insights, trends, and competitor analysis to refine tools to improve communication and assets in timely manner
Work with various partners and agencies to create effective assets
Create and download 360 communication plans and toolkit to all European countries necessary for product launch
Track data from each activation, break down goals into actions, and evaluate the results to guide continuous improvement.
Advise on and govern brand messaging across online and offline retail channels, ensuring a cohesive customer experience.
Identify and address common brand presentation issues during virtual or in-store visits to enhance brand presence.
Prepare, monitor, and optimize the annual Advertising & Promotion budget to align with our business objectives.
Monitor and control budget throughout the business year
Propose and implement strategies to make the most of the budget, improving return on investment.
Collaborate with relevant teams on European exhibitions, consumer events, and sponsorships, ensuring alignment with brand messaging.
Support consumer events to gain insights into consumer behavior, sharing key findings with the team.
Track consumer insights, market trends, and competitor activities to keep strategies fresh and impactful.
Manage data internally and use insights to evaluate and report on the effectiveness of communication strategies.

Are you passionate about crafting powerful communications and driving campaigns that make an impact across multiple European markets? We're looking for a Brand Marketing Communication Manager to drive our communication strategy, lead and execute product launches, and ensure a consistent brand experience across all customer touchpoints for Sony's consumer products.
Bachelor's degree in marketing, communications, business, or equivalent experience
Proven experience in brand and product communication
Project management expertise with tight timelines
Familiarity managing production schedules of retail display, demo contents, implementation, and quality control
Strong collaboration skills with multiple parties, in a multicultural environment
Experienced analyzing campaign results such as traffic, engagement, eCRM, paid media, etc.
Agency management experience
Experience in budget management, demonstrating attention to detail and analyzing the value generated.
Proactive attitude and open minded
Passionate about new innovations and technologies, especially with electronic industry
Fluency in English is essential

Based at the Weybridge office, you will enjoy a vibrant and friendly working environment. We have an onsite canteen with a wide range of options available, and a barista style coffee shop. There is a well-provisioned onsite gym run by our own Sony Wellbeing Coordinator, with classes on set days in the mornings, at lunch and after work hours. We have a staff car park which includes electric charging points, an undercover and secure bike rack (useful if you've made the most of the Cycle-to-Work scheme), or if you will use public transport we have a shuttle bus service that regularly runs between train station and the office at peak times.