Brand Marketing Manager

Resident Hotels is seeking an enthusiastic Brand Marketing Manager to join our growing team, creating personalised experiences to mirror our guests' onsite experience. Resident Hotels is a specialist Hotel Management platform, that manages three hotel brands The Resident, Sleeperz and Cityroomz. We currently manage 10 hotels across the three brands., As Brand Marketing Manager, you will be the guardian of the Resident Hotels brand, ensuring consistency, authenticity, and resonance across all touchpoints. You will drive brand awareness, strengthen our market positioning, and oversee marketing initiatives that inspire and engage our audiences.,

• Develop and implement a cohesive brand strategy that aligns with Resident Hotels' vision and values alongside all the brands.
• Oversee all brand communications, ensuring consistency across online and offline channels, both internally and externally.
• Manage the creation and execution of high-impact marketing campaigns, including print, digital, and experiential initiatives.
• Lead the development of brand guidelines and ensure adherence across all departments.
• Collaborate with the Digital Marketing Manager to align brand messaging with digital marketing efforts.
• Work closely with property teams to bring local culture and uniqueness into the brand story.
• Analyse market trends and competitors to identify opportunities for brand differentiation and growth.
• Partner with PR agencies and other external partners to increase brand visibility and reach.
• Monitor and evaluate campaign performance, using insights to optimise future initiatives.
• Champion the Resident Hotels brand internally and externally, fostering a strong brand culture within the organisation.
• People managment and leadership skills.
  
  We are seeking a creative, strategic thinker with a strong passion for branding and hospitality. If you have experience in shaping and evolving a brand's identity while delivering impactful marketing campaigns, this is the perfect opportunity for you., Proven experience in a Brand Marketing Manager or similar role, ideally in hospitality, lifestyle, or luxury sectors.
• Strong understanding of brand strategy, positioning, and storytelling.
• Experience managing multi-channel marketing campaigns from concept to execution.
• Excellent communication and presentation skills, with the ability to inspire stakeholders.
• A creative eye and attention to detail.
• Strong project management skills, with the ability to juggle multiple priorities in a fast-paced environment.
• Knowledge of market research and ability to translate insights into actionable strategies.
• Excellent copywriting and content creation skills
• A team player with a collaborative mindset and a passion for driving results.
We want to ensure that all our team members are engaged, motivated, and most importantly, happy. We proudly place our team members' wellbeing and career development at the heart of our business. To further support this we have put together a great range of benefits that our team members can enjoy both at and outside of work.


• Competitive Salary and Annual Salary Reviews
• Annual Bonus Scheme
• Online Learning Hub with fully bespoke L&D Programme
• Wellbeing Programme supporting mental, physical and financial health
• Employee Assistance Programme
• Cycle to Work Scheme
• Free overnight stay for new team members
• Discounted rates for yourself, friends & family at our hotels
• Freebies and Discounts with free membership to Perkbox
• Refer a Friend Bonus of £100
• Milestone rewards to celebrate work anniversaries - including additional holiday and a free stay
• Online Community to share news and celebrate successes
• Pension Contribution
• Company Sick Pay
• Complimentary snacks, drinks and weekly fruit baskets for the whole team
• Any many more…!
If you are enthusiastic, friendly and eager to learn with a genuine interest in pursuing a career in hospitality, please send us your CV - we want to hear from you!