Brand Strategy & Campaign Activation Manager

The Brand Strategy and Campaign Activation Manager will oversee the Business brand strategy. Customer obsessed and an expert in brand, you will integrate customer and industry insight, together with business strategy and translate this into a clear brand plan that delivers against the business and marketing objectives. Once this plan is locked in you with then drive the activation of the big integrated campaigns across every team in marketing against the campaign objectives. You will work alongside every teams operations manager to ensure we have effective audience targeting and customer journeys that are joined up from end to end, helping to resolve issues and remove barriers ensuring all our communications show up to customers in an integrated and cohesive manner.,

• Accountable for shaping, evolving and delivering BT Business' brand strategy to enable the achievement of the Brand goals across all areas of the business.


• Take the lead on defining a brand campaign plan across each year, ontlining budgets and ROI against brand, customer insights and company objectives - Accountable brand KPIs and target delivery.


• Activates the integrated Campaign plan for Business Marketing mapping out audiences, customer journeys and interdependancies to deliver against objecives.


• Interlock timelines across multiple business areas to insure inputs are available at the right time working closely with operations managers in each area.


• Resolves barriers to campaign delivery by bringing together key individuals and driving alignment on approach


• Sets quality gates and KPIs that define the success the activity.


• Accountable for overall campaign performance and on time, on target delivery.


• Support and drive stakeholder engagement with Sales, commercial and service teats helping to maximise effectiveness


• Be the key interface into our Group insights function and own the customer insights that drives both brand and campaign strategy, including how personas support the wider teams activation plans.


• Holds to account external partners and agencies


• Represent BT Business' brand strategy internally - sharing plans and results & gaining buy in from key senior stakeholders
  
  Brand management: A strong understanding of the techniques to increase the perceived value of a brand over time


• Communications: Ability to translate strategic goals and intent into easy to understand language


• Great cross functional collaborator: Ability to quickly establish credibility, build strong working relationships and influence outcomes with your stakeholders i.e. Propositions, Partnerships, Technical, Marketing


• Proven ability in making things happen: translate solutions into creation and delivery of practical and workable marketing plans that have a commercial / business impact.


• Flexibility: Able to deal with ambiguity, identify resources to implement and determine pragmatic solutions rapidly/in the moment


• Business acumen: Knowledgeable in business strategy and the drivers of organisational performance, including people drivers of performance and financial literacy (e.g. business KPIs, business cases)


• Data and analytics - Confident analysing data related to customer insights and drivers & brand success and reporting this with recommendations and insights that are actionable, whilst optimising future activity


Experience we would like to see


• Previous experience working in a B2B role - within a marketing team


• Experience of managing and influencing internal and external stakeholders and vendors


• Data and analytics - confident analysing data related to social and reporting this with recommendations and insights that are actionable, whilst optimising future activity


• Commercial expertise - ability to understand BT commercial objectives and drivers, and ensure the brand strategy delivers against these


PREFERRED:

• Brand expertise - experience in leading brand campaigns and developments, fluent in brand metrics and strategy


• Industry knowledge - familiarity with telco/tech industry including trends, terminology and target audiences
  
  With over 175 years of heritage, BT is now the flagship business brand of BT Group. We've brought together our best people and capabilities into a B2B powerhouse serving 1.2 million business customers internationally.


We're a global leader for secure connectivity and collaboration platforms for businesses of all shapes and sizes, from big household names and government departments, right through to sole traders and new start-ups. But it's not just the technology that matters, it's what it can do to help them build stronger, smarter, more secure businesses.

We value diversity and inclusion and believe in making a positive impact. We connect for good by championing digital inclusion and equipping people, businesses, and communities with digital skills to thrive.

As a member of our team, you will be part of an organisation that celebrates difference, fosters innovation and provides you with opportunities to be your best. With millions of businesses relying on us daily, joining BT means you can be part of a diverse and multi-skilled team that makes a significant impact to society.


• Competitive salary


• Bonus


• 25 days annual leave (plus bank holidays)


• Pension scheme (up to 10% BT contributions)


• Access to training and development to help you grow with us


• New improved parental leave scheme


• Option to join BT Shares Saving Scheme


• Discount on EE & BT for both you and friends and family.


• Flexible benefits: cycle to work, healthcare, season ticket loan, etc


• Access to 100s of retail discounts, Looking in:

Leading inclusively and Safely
I inspire and build trust through self-awareness, honesty and integrity.
Owning outcomes
I take the right decisions that benefit the broader organisation.

Looking out:
Delivering for the customer
I execute brilliantly on clear priorities that add value to our customers and the wider business.
Commercially savvy
I demonstrate strong commercial focus, bringing an external perspective to decision-making.

Looking to the future:
Growth mindset
I experiment and identify opportunities for growth for both myself and the organisation.
Building for the future
I build diverse future-ready teams where all individuals can be at their best.