Branding, Marketing & Communication Paid Media Manager Paid Media Manager

As the regional Paid Media Manager, you contribute to added customer value, a strong brand, and increased sales by driving the regional media strategy across the full funnel and tactics. You work towards aligned and cross-functional goals, driving omni sales performance and customer centricity in all parts of your work. You are responsible for driving the global media strategy from a regional perspective. Based on regional insights, set regional budget and tactics to drive customer, brand and sales goals with emphasis on digital growth. You manage a team of media specialists, a performance lead and a performance specialist according to H&M values, standards and policies in collaboration with the global H&M Media team. You are also responsible for local media agency procurement and overall steer of our business with them. You will be part of Region North Europe team which includes Sweden, Denmark, Finland, Iceland, Norway, UK & Ireland.,

• You are responsible for proposing and then implementing regional media directions based on global media strategy and regional/local customer & media insights.
• Collaborate with key stakeholders to set the optimal media mix and maximize media efficiency across paid reach, performance & owned media.
• Secure that media communications plan are set in line with customer goals, target audiences and media channel guidelines.
• Apply a strategic approach to campaign planning, content and media buys, whilst being consistent with the brand's identity.
• Provide data driven analysis on market growth potential to enable trade-offs in the long- vs. short-term media customer activation budget.
• Identify and drive customer growth potential together with regional and sales market customer activation teams, including setting target group priorities.
• Make data-driven decisions and stay ahead in the rapidly changing media environment, by being tech-savvy for understanding and leveraging digital media, analytics tools, and other platforms.
• Seek out new opportunities to innovate and develop your media plans and tactics.
• Manage a team of media specialists, performance media lead and performance specialist based in region and sales markets handling all countries included in the region.
• You will set and follow up on the budget related to all media spend across the full funnel, securing efficiency and maximising potential based on the strategy.
  
  Being part of our omni journey means there is not one clear path. We ask you to be open to change and take part in creating an organization for the future. This is an opportunity for openminded team players that by being curious, innovative, and forward-thinking want to change our business and the whole industry.
You have strong commercial focus and are insight and data driven, with proven ability to drive results and work towards goals. You are an experienced manager in leading media teams and have a proven track record of achieving both short term and long term results. You manage your teams through an insight driven approach with high strategic and operational competence in all media channels and touchpoints. You bring others onboard through an inspiring, clear and including communication and you lead with an ambitious and pragmatic approach. What you need to succeed:
• At least 8 years of working experience in marketing and media
• Experienced formal leader, ideally from an international environment managing teams in complex setups and multiple locations.
• Strategic and operative marketing experience with a strong digital focus.
• Have experience from setting and managing large media budgets and collaborated with media agencies.
• Have deep knowledge in how you build and grow a brand and customer base through the use of traditional and digital media channels.
• Deep knowledge of Performance Media and how to drive effective selling through performance channels.
  
  H&M Group is a family of brands; H&M, COS, Weekday, Monki, H&M HOME, & Other Stories, ARKET and Afound. At H&M Group, our people are the driving force behind our commitment to creating meaningful growth and more sustainable lifestyles. Help us re-imagine fashion and together we will re-shape our industry. Learn more about H&M Group here.
H&M is a fashion brand that offers the latest styles and inspiration, from fashion pieces and unique designer collaborations to affordable wardrobe essentials. Our business idea is fashion & quality at the best price in a sustainable way. Learn more about H&M here.

We offer all our employees at H&M Group attractive benefits with extensive development opportunities around the globe. All our employees receive a staff discount card, usable on all our H&M Group brands in stores and online. Brands covered by the discount are H&M (Beauty and Move included), COS, Weekday, Monki, H&M HOME, & Other Stories, ARKET, Afound. In addition to our staff discount, all our employees are included in our H&M Incentive Program - HIP. You can read more about our H&M Incentive Program here. In addition to our global benefits, all our local markets offer different competitive perks and benefits. Please note that they may differ between employment type and countries. Inclusion & Diversity H&M is a part of H&M Group. At H&M Group, we're determined to create and maintain inclusive, diverse and equitable workplaces throughout our organisation. Our teams should consist of a variety of people that share and combine their knowledge, experience and ideas. Having a diverse workforce leads to a positive impact on how we address challenges, on what we perceive possible and on how we choose to relate to our colleagues and customers all over the world. Hence all diversity dimensions are taken into consideration in our recruitment process. We strive to have a fair and equal process and therefore kindly ask you not to attach a cover letter in your application as they often contain information that easily can trigger unintentional biases.