Business Development Manager - Apprenticeships - NW

To position the company as a leader in Learning & Development (L&D) by establishing partnerships with businesses and promoting tailored training solutions that meet workforce needs.,

• Introduce large, levy-paying employers to the company's range of training services, effectively communicating opportunities to relevant stakeholders and decision-makers.
• Engage in partnership development and account management, aligning with company policies and collaborating with organisations to support growth and financial goals.
• Present the company's seamless, plug-in Learning and Development services through appropriate communication methods.
• Achieve strategic business objectives for revenue, learners, and client accounts while adhering to corporate social responsibility policies.
• Collaborate with the Senior Management Team to develop and implement strategic development plans within the sales division.
• Take responsibility for partnership development, account management, and performance monitoring, ensuring financial targets are met.
• Deliver high-quality services to all clients, reflecting the company's customer-centric approach.
• Develop and diversify the company's apprenticeship offerings and design commercial programs that meet client needs.
• Regularly update the company CRM system to track activity, contract success, learner enrolment, and retention rates.
• Build and maintain links with key national and local partner organisations to ensure training offers are aligned with employer and learner needs.
• Collaborate with internal teams to ensure systems and processes create a safe, supportive learning environment. Ensure all safeguarding protocols are followed.
• Complete administrative tasks and provide documentation as required.
• Liaise with colleagues across departments to support shared goals.
• Adopt and promote the company's cultural pillars to maintain a positive working environment.
• Support staff development activities, including identifying training needs for employees across the organisation.
• Actively promote equal opportunities policies.
• Undertake additional duties as required within the scope of the role.
General Responsibilities :
• Contribute to the promotion and implementation of the company's Equality and Diversity policies.
• Help establish and maintain effective communication systems with clients and learners.
• Ensure the company meets its performance targets.
• Prepare and present reports to the Senior Management Team to aid in decision-making and performance monitoring.
Company Development : Work with managers and colleagues to :
• Support the company's continuous improvement strategy.
• Help the company achieve excellence through innovation and best practices.
• Ensure all company policies are followed and implemented effectively.
• Enhance the company's profile as a regional and national leader through promotional activities and events.
Method of Working : Staff are expected to work effectively as part of a team, delivering high-quality support to organisations, clients, and learners. Public Relations : Staff must project a professional image to external stakeholders, promoting the company's commitment to delivering high standards of service. Safeguarding : The company is committed to creating a safe learning environment for all and prioritises the welfare of vulnerable groups.


• Degree or equivalent qualification (Desirable)
• Professional business-related qualification (Desirable), Minimum of 3 years' experience in business development, preferably in the education and skills sector (Essential)
• Experience in corporate account management, developing senior-level relationships (Essential)
• Experience in preparing tenders, proposals, and propositions to win new business (Desirable)
• Proven ability to identify revenue growth opportunities and implement key account management strategies (Essential)
• Experience providing consultancy / advisory services and linking program solutions to business objectives (Essential)
• Supporting senior leadership and operational departments to measure ROI for levy-paying accounts (Essential)
• Engaging with senior business leaders to maximise ROI from apprenticeship levy budgets (Essential)
Knowledge, Skills, and Abilities :
• Ability to engage effectively with senior management across sectors (Essential)
• Understanding of internal systems and processes that support client services (Essential)
• Ability to provide creative apprenticeship solutions aligned with talent management and business growth (Essential)
• Knowledge of government policy, funding compliance, and regulations related to Apprenticeships and Skills (Essential)
• Understanding of local / regional economic priorities and key skills gaps (Desirable)
• Ability to work autonomously across the UK (Essential)
• Strong communication skills and relationship-building abilities (Essential)
• Ability to prioritise tasks and meet deadlines effectively (Essential)
• Track record of meeting account management performance targets (Essential)
• Proficient in Microsoft Office and CRM software (Essential)
• Understanding of marketing strategies via social media, email, and telephony (Essential)
• Familiarity with curriculum levels in Further or Higher Education (Essential)
Other Requirements :
• Flexibility to respond to role demands (Essential)
• Commitment to the company's induction program (Essential)
• Clean driving licence and access to a vehicle (Essential)
• Strong understanding of equal opportunities and safeguarding (Essential)
Personal Attributes :
• Commitment to equal opportunities (Essential)
• Enthusiasm for professional development (Essential)
• Ability to motivate staff at all levels (Essential)
• Open and supportive communication style (Essential)
• Flexibility regarding working hours, including occasional evenings and weekends (Essential)
• Driven to achieve agreed goals (Essential)