Campaign Manager

It's an exciting time to be joining the cruise industry with our beautiful fleet back into service and sailing around the world with our guests. We are now strengthening our Marketing team in our Ipswich Head Offices with a Campaign Manager. Reporting into the Head of Brand Marketing, this exciting position will ensure that all campaigns, both strategic and tactical are planned and executed to the highest standard and achieve optimal results. Main Tasks & Activities - Strategic Campaigns:

• Work with our media agency to develop the annual plan for media activity against set budgets, in-line with key sales periods, targets and brand objectives.
• Develop, implement and refine a process for producing impactful integrated campaigns. Including: data gathering, briefing, coordination of agencies and relevant managers in the wider-marketing team, organisation to get to 'go live', KPI setting, KPI measurement, campaign review.
• Work with econometrics to understand how we can optimise our media spend, and process recommendations with agencies and team members.
• Stay on top of media trends and innovations, using the understanding to enhance our brand reach, consideration and conversion.
• Lead the team to monitor competitor activity, sharing with relevant colleagues.
• Own and update the 'year on a page' view of all major marketing activity.
Main Tasks & Activities - Tactical Campaigns:
• Lead the team to work with our media agency to plan, execute and optimise our 'always on' ATL activity - e.g. press
• Seek, evaluate and onboard new media partners that align with our brand and commercial goals.
• Coordinate tactical and reactive campaigns, ensuring an integrated approach and timely output across the team for maximum ROI.
  
  We are keen to hear from individuals who are familiar with managing marketing budgets and understanding financial metrics related to campaign performance, with excellent organisational skills to manage multiple campaigns simultaneously and meet deadlines. Proven experience working with media agencies to develop and execute marketing campaigns is essential for this position. It would be desirable to have Travel Industry experience, ideally within the Cruise sector.
  
  Always deliver a warm and friendly welcome, Always make time to listen, Look out for each other's safety, security and well-being, Strive to help protect the environment for future generations.
We are positive - "We live and share a positive attitude" Motivate each other with positive energy, Always see the opportunities in new ideas, Believe it's better to learn than never try, Always look for ways to add value and make a difference. We are real - "We are always ourselves and respect others" Bring our real selves to work and perform, Respect and embrace all our different personalities and cultures, Have the courage to admit when we are wrong and have the strength to act on it, Have a voice and encourage open, honest communication. We are a team - "We are more than a team; we are a family" Share experiences and learn from each other, Adapt, respond and pull together to drive results, Together we recognise and celebrate our achievements. Fred. Olsen Cruise Lines offer a wide range of benefits including: BUPA medical, Life Assurance, discounted holidays and cruises plus retail discounts and cash back incentives through our MyBenefits scheme. As an equal opportunity employer, we celebrate diversity and are committed to creating an inclusive environment for all employees.