Campaign Manager - Legacy and Mid Value

Do you want to be part of an ambitious and high-performing fundraising team that aims to exploit the legacy growth potential in the animal welfare charity sector? We are looking for a new member to join our legacy and in-memory team, within its Individual Giving department. This role will help to manage and test legacy marketing campaigns with the aim to grow the size of the charity's legacy Enquirer and Considerer base using various channels such as social media, direct mail and telemarketing. This role will also work on recruiting enquiries about the charity's Pet Promise scheme and recruit new in-memory and tribute fund supporters. Although the role is strongly weighted to legacy marketing, the post-holder will also manage Woodgreen's mid-value programme, creating a brilliant opportunity for an existing legacy fundraiser to broaden their professional remit. The ideal candidate will have strong project management skills, able to deliver campaigns on time and within budget. They will need to make decisions based on sound evidence, and will always demonstrate an attitude to learn-and-adapt campaigns. They will also have strong communication skills, able to champion legacy and mid-value giving, and work closely with internal and external stakeholders. We will offer you the opportunity to progress your career in an experienced, ambitious and growing fundraising team, with access to support and training to help you excel in your role. You will;

• Provide expertise and collaborate with the Senior Donor Development Manager - Engagement and Legacy to develop legacy marketing acquisition and mid-value programme strategies.
• Plan and project manage the annual operational plans, managing direct marketing campaigns from end to end using a mix of offline and online channels, which includes telemarketing, direct mail and social media/PPC to grow the existing legacy pipeline.
• Manage the services of multiple suppliers for the planning, creative, media, print and distribution, producing comprehensive written briefs with verbal discussions to ensure the output meets requirements.
• Build relationships and work closely with internal colleagues across the organisation to leverage 'piggy-backing opportunities' as well as helping to champion legacy giving across the charity
• Work with the Database Team to deliver end of campaign results analysis, ensuring reporting data is correct and highlight key observations and recommendations for future activity or further insight requirements.
• Manage a six-figure expenditure budget, allocating budget to channels and products
  
  Experience of planning and managing legacy acquisition campaigns to recruit individual supporters ideally using telemarketing, direct mail and social media/PPC.
• Experience of effective management of multiple key suppliers, ensuring service is to agreed standards
• Experience of effective expenditure budget management
• Experience of prioritising and managing multiple campaigns
• Experience of analysing results and using insight to inform strategy and tactical plans
• Experience of building effective relationships with internal stakeholders
  
  The starting salary for this position is £34,730 - £42,446 per annum depending on experience. In addition to this you will receive;
• 36 days annual leave per year (inclusive of bank holidays) rising by 1 day each year to 40 days after five years
• Up to 8% employer pension contributions
• Support towards healthcare costs (cashplan)
• Free access to Headspace
• Life assurance (4x salary)
• 25% discount in our charity shop