CGC - Senior Account Manager (London)

Team structure; Working closely with and supported by an Account Manager, Account Director and Founder. This role will also oversee an intern.,

• Day to day account lead on a prestige client portfolio with strong client relation and client management skills


• Execute clients communications strategy and key campaigns to include digital, social and print media. Implement and manage the PR calendar to support all launch initiatives


• Strong media & influencer relationships allowing regular and successful media outreach and cultivating relationships to secure qualitative print/digital press coverage and social content across all digital, print and social platforms


• Excellent pitching skills that results in converting editorial for your brands


• Proactively pitching new ideas to clients - strong concepts aligned with overall strategy.


• Leading client meetings alongside the team, ensuring status updates are delivered in a professional and knowledgeable manner.


• Manage organic influencer relations database opt in outreach nano, micro, macro, KOL influencer campaigns with relevant converting partners


• Understanding of social media landscape & able to play a part in influencer partnership manager (supported and working alongside Senior Influencer Manager across your portfolio)


• Ownership of thorough press, MUA / KOL /celebrity and influencer database for your clients making sure we are inclusive and diverse in our reach - bridging new ideas and talent


• Identify meaningful opportunities collaborations & partnerships for your client accounts


• Ideation and execution of creative mailings (creative direction and vendor sourcing - as needed, media and influencer lists) bring new ideas and creativity to the team


• Produce creative and engaging written press materials/ newsletters and content for clients


• Participate in creative brainstorming and client strategy meetings


• Build relationships with retailers to ensure maximum exposure on new launches and brand pillars on all retailer digital and social platforms


• Experience in planning and execute all UK press launch events for clients and ensure strong print, digital and social influencer attendance, manage all details, logistics, and budget


• Strategic thinking to build PR strategies for clients alongside team, including events, creative mailers and regional tours where necessary


• Maintain a thorough understanding of the products, their background and their positioning in the brand


• Daily use of MMI and Tribe to maintain weekly and monthly progress reports, working with Account Executives and assistant across all clients


• Know and understand the use of media analysis and coverage reporting, provide comprehensive reports for clients to show activity and growth


• Monitor client KPI's and year on year coverage figures, feeding back to senior team with updates and solutions if needed


• Support the Director in inspiring and developing the junior team


• Contribute to new business pitches and new business development where required


• Go beyond beauty - Cultivate VIP relationships from celebrity, makeup artists, fashion designers, stylists, other like-minded and aspirational brands etc.


• Build seeding programs to drive awareness and build advocacy.


• Connect brands with like-minded brands and individuals if relevant, with collaborations, partnerships etc in mind.


• Ensure your brands are entered into leading and credible industry awards.


• Support new product launches, our always-on strategy and brand initiatives when required.


• Demonstrate ability to show initiative and to work independently and also within a team.


• Excellent presentation and communication skills.


• Ensure that our CGC's reputation is upheld in every way, from word-of-mouth to presentation of product and brand.


• Take an interest in trends and insights that can benefit the client and agency


• A true passion and love for all things beauty, social and PR
  
  New Opportunity; CGC is looking for an enthusiastic and hardworking Senior Account Manager to join our busy growing team. The ideal candidate will be proactive, organized, a good communicator, be passionate about the beauty industry, and as well as having an awareness, knowledge and interest in the social media and digital landscape. Contacts across print and digital space in beauty and wellness essential., Personable and professional client service and media relations


• PR and event experience, beauty contacts desirable


• Experience of collating and analysing information to determine success and insights


• Exceptional communication skills - written and verbal


• Creative, proactive, and with the ability to employ initiative


• Highly organised, with good attention to detail


• Self-motivated, deadline focused


• Budget conscious


• Genuine interest in the beauty industry and the UK media landscape


• Proficiency in Word, Excel and PowerPoint - Experience of working with analytical tools e.g. Kantar, My Market Insights, Google Analytics, Diary Directory


• Enthusiastic team player
  
  ABOUT; CGC is an integrated communications and talent agency that builds brands through the power of storytelling. CGC represents leading global beauty & lifestyle brands, and working as strategic & creative partners. With a strong team, a wealth of industry knowledge and trusted industry relationships, CGC is passionate about growing brands of tomorrow.
  
  Health Insurance


• Mobile Phone


• Expansive holiday allowance (with Christmas/New Year off)


• Pension scheme


• Regular team socials


• Summer Friday's