Channel Strategy Lead

As The Channel Strategy Lead, you will play a pivotal role within the Omnichannel Strategy & Operations organization. You will define and execute a strategic vision for digital engagement across the web, social media, email, and other non-personal promotion (NPP) channels. This includes leading the strategy and deployment of a global Healthcare Professional (HCP) Service platform while identifying high-impact opportunities to optimize current digital channels such as websites, apps, email, and SEO. Hybrid Working: At Astellas we recognise the importance of balancing your work and home life, so we offer a hybrid working solution allowing time to connect with colleagues in person at the office alongside the flexibility to work from home; optimizing the most productive work environment for you to succeed and deliver. Key activities for this role:

• Lead the strategic direction and deployment governance of a global HCP Service platform, ensuring alignment with the broader omnichannel strategy and a superior user experience.
• Identify and prioritize high-impact opportunities in partnership with other lead roles (e.g. Journey Orchestration Lead) within current channels, including websites, email, apps, mobile optimization, and SEO, leveraging insights from performance data and market trends.
• Develop targeted social media strategies to enhance engagement with healthcare professionals (HCPs) and drive compliant, impactful communications.
• Build and execute comprehensive Non-Personal Promotion strategies leveraging email, paid media, and programmatic advertising to complement broader customer engagement plans.
• Partner with Digital X, Omnichannel services, and third-party vendors to deploy scalable, compliant solutions that address global and regional needs.
• Work closely with brand marketing, medical affairs, and Change Management teams to align digital strategies with overarching business goals.
• Ensure robust training and change management initiatives to support the rollout and adoption of platforms and strategies globally.
  
  Extensive experience in digital marketing, channel strategy, or related roles, with a focus on non-personal promotion.
• Proven success in the pharmaceutical or healthcare industries, including leading large-scale global projects.
• Strong expertise in optimizing performance across channels such as websites, apps, email, mobile, and SEO.
• Strong understanding of omnichannel marketing strategies and tactics across paid, earned, and owned channels.
• Significant content platform technology experience including strategy, and operations across multiple platforms.
• Brand marketing experience ideally including digital strategy, digital marketing, and other multi-channel and content delivery roles.
Education:
• Bachelor's degree in Business, Marketing, Digital Strategy, or related fields or equivalent.
  
  At Astellas, experience is coupled energised with a relentless challenger spirit.
Our global vision for Patient Centricity is to support the development of innovative health solutions through a deep understanding of the patient experience. At Astellas, Patient Centricity isn't a buzzword - it's a guiding principle for action. We believe all staff have a role to play in creating a patient-centric culture and integrating an awareness of the patient into our everyday working practices, regardless of our role, team or division. We are unusual in our ability to combine the experience, expertise and resources of an established company with the agility, flexibility and tenacity of a start-up. Relentless curiosity and a hunger for discovery flows throughout our entire organisation. We harness the latest technology and insights from big data with our research expertise to create powerful solutions that could transform the way doctors and nurses treat and care for their patients. We are accelerating product development, driving operational efficiencies and gaining a better understanding of the needs of patients and their healthcare providers. We partner and collaborate with academic research institutes and biotechnology companies who share our passion for bringing breakthrough discoveries to patients., At Astellas, we believe that nurturing exceptional relationships with our employees delivers exceptional results. We can offer an inspiring place to work and a chance to make your mark in doing good for others. Our expertise, science and technology make us a pharma company. Our open and progressive culture is what makes us Astellas. It's a culture of doing good for others and contributing to a sustainable society. Delivering meaningful differences for patients is our driving force. We all have a significant opportunity to make that difference, working locally in the areas we know best, whilst drawing inspiration from the different insights and expertise we have access to globally and from our innovative, external partners. Our ethos is underpinned by the Astellas Way, comprising five core values: patient focus; ownership; results; openness and integrity. We are proud to offer an inclusive and respectful working environment that fosters collaboration and ownership. Our aspiration is to bring the best brains together, to provide them with world-leading tools and resources and a unique structure that fosters real agility and entrepreneurial spirit. For more information about our current career opportunities and how you can make a difference please visit https://www.astellas.com/eu/careers