Clinics Marketing Executive

Working with the Clinics Marketing Manager, the Customer Journey Marketing Executive will be responsible for delivering a programme of engagement and retention activity to drive retention and value within our existing customer base, enabling the business to achieve target by maximising customer profitability. The successful candidate will help develop appropriate journeys and touchpoints for the products within the Clinics portfolio, utilising design, copywriting, and analytical skills. You will work closely with the database and marketing effectiveness teams as well as managing the Clinics Health Content team resource for new written and multimedia content. This role requires someone with the desire to enhance and improve what we currently do well and an appetite to test and learn. What you'll do:

• To champion Bupa Health clinic's full product range, the brand, the customer, and their needs through all communications
• Build key relationships with other Bupa business units and key stakeholders to understand current up sell and cross sell activity and identify future opportunities to drive customer revenue.
• Working with the clinics marketing managers to develop a content calendar for email campaigns
• Plan and develop new, optimise existing content in different mediums to produce creative communications such as video, articles and infographics.
• To work with a cross-functional team to deliver a programme of promotion for existing and new health clinics, with a focus on health and wellbeing content to drive customer loyalty, retention, and cross sell for the consumer. To understand the customer journey in centres and develop appropriate communications at key touch points.
• Monitor and analyse and report on campaign performance, making continuous improvements to enhance customer experience and drive commercial performance.
• To liaise within all areas of the business to ensure that staff are fully always briefed on the current status of marketing campaigns and performance.
• Ensure all communications meet brand, legal and compliance requirements and are compliant with FCA and advertising standards requirements (where relevant)
  
  Educated to degree level, or equivalent with some marketing experience
• An understanding of customer touch points across the whole marketing mix
• Strong planning and organisational abilities
• Have a working knowledge of design tools
• Content calendar management
• Have a working knowledge of how to interpret analytics for reporting
• Copywriting skills
• Strong communication and presentation skills with a positive persuasive manner, capable of influencing others
• An ability to build and manage effective relationships with cross-functional stakeholders.
• Implementation experience in the latest tools, methods and approaches that are driving cross-channel campaigns
  
  We are a health insurer and provider. With no shareholders, our customers are our focus. We reinvest profits into providing more and better healthcare for the benefit of current and future customers.
Our benefits are driven by what matters to our people. It's important to us that these benefits support a work-life balance that keeps people healthy, both mentally and physically. You'll be eligible for: 25 days holiday, increasing through length of service, with option to buy or sell · Bupa health insurance as a benefit in kind · An enhanced pension plan and life insurance · Annual performance-based bonus · Onsite gyms or local discounts where no onsite gym available · Various other benefits and online discounts Diversity and Inclusion Bupa is committed to making sure that every applicant is assessed solely on personal merit and qualifications. We actively celebrate the diversity of our colleagues and provide an inclusive environment so you can bring your true self to Bupa. We'll make sure you are treated fairly. That's why we're happy to offer reasonable adjustments as part of our recruitment process to anyone that needs them. Whether you've found your feet or are discovering a new path. Welcome to a place that celebrates you. This isn't where you've been. This is where you're going. This is what we have belief in. Time Type: Full time Job Area: PR , Marketing & Brand