CME Personalisation Specialist
BGL Group Ltd, Shoreditch, Hackney
CME Personalisation Specialist
Salary not available. View on company website.
BGL Group Ltd, Shoreditch, Hackney
- Full time
- Permanent
- Onsite working
Posted 2 weeks ago, 6 Dec | Get your application in now before you miss out!
Closing date: Closing date not specified
job Ref: c0c0e0881de84413ad134855a129371e
Full Job Description
- Audience Creation: Utilise advanced tools and strategies to identify and create well-defined customer audiences for various CRM campaigns, ensuring precision and relevance in targeting efforts. Including collaborating with multiple teams to ensure requirements are clearly captured.
- Strategic Oversight: Implement optimal methods for audience identification and segmentation, ensuring that CRM campaigns are accurately targeted and highly personalised
- Omnichannel Support: Daily build of automated campaigns in Tealium CDP for activation across multiple teams including CME, App and Online, collaborating in the creation and optimisation of smart segmentation for CRM campaigns, ensuring alignment with customer needs and campaign objectives.
- Tool Proficiency: Leverage proficiency in Tealium CDP, Salesforce Marketing Cloud, MovableInk, and email HTML to develop personalisation opportunities in creative and audience segmentation
- Continuous Learning and Improvement: Stay abreast of the latest trends, tools, and best practices in CRM operations, continuously enhancing skills and knowledge to contribute to departmental innovation and excellence.
- Compliance: Accountable for ensuring CRM campaigns are fully compliant with FCA, GDPR, regulatory, and organisational standards, with robust safeguards for customer data
Demonstrable experience of CRM principles and strategies, with a specific focus on audience creation and content development across multiple channels. - High level of proficiency in CRM platforms, tools, and technologies, including CDPs (such as Tealium), Salesforce Marketing Cloud, MovableInk, and email HTML
- Strong analytical skills with proven ability to analyse data and customer insights to ensure CRM campaigns are accurately targeted and highly personalised
- Working knowledge of data manipulation through SQL
- Ability to work on multiple complex projects
- Excellent communication skills with internal and external stakeholders at all levels
At Compare the Market our purpose is to make great financial decision making a breeze for everyone, and that purpose drives us every day. It's why we're on a mission to create an automated quoting engine, with the simplest of experiences, wrapped in a brand everyone loves! We change lives by making it simple to switch and save money and that's why good things happen when you meerkat. We have a fantastic new role within Compare the Market, we are recruiting for a CME Personalisation Specialist. Focusing on customer-centric approaches and personalised communications for specialised campaigns. You will play a crucial role in creating targeted customer audiences and supporting the build of creative content for CRM campaigns across various channels, including email, push notifications, on-site, and in-app targeted content, as well as audience creation for performance channels. We'd love you to be part of our journey. We have a culture of creativity. We approach our work passionately, improve constantly and celebrate our wins at every turn. We are an inclusive workplace and our employees are comfortable bringing their authentic, whole selves to work. Everyone is welcome. Be you. This means we're excited to hear from people with a range of skills, experiences and ideas. We don't expect you to tick all the boxes, but would love to hear what makes you great for this role and would expect a qualified accountant.
We're a place of opportunity. You'll have the tools and autonomy to drive your own career, supported by a team of amazingly talented people. And then there's our benefits. For us, it's not just about a competitive salary and hybrid working, we care about what matters to you. From a generous holiday allowance and private healthcare to an electric car scheme and paid development, wellbeing and CSR days, we've pretty much got you covered!