Commercial Data Analytics Developer

In this role your primary responsibility will be to collaborate closely with the marketing team, translating business requirements into actionable insights through data analysis, propensity modelling, and the development of BI reporting. You will leverage your skills in data analytics, segmentation, and model development, to enhance our marketing capabilities and improve customer outcomes.,

• Responsible for capturing data requirements to design, develop and optimise marketing data models which support new and existing marketing initiatives
• Responsible for creation and maintenance of marketing campaign performance BI reports
• Analyse the quality of data created through marketing activities, understand the impact it has on performance and determine the root cause
• Segmenting our customer data to improve the customer experience and drive value through improved targeting
• Use your experience to solve technically complex marketing questions and assist non-technical colleagues in understanding results
• Collaborate with external marketing agencies to extract and supply transformed compliant data for marketing activities
• Comply with the requirements, and act in accordance with, the Group Code of Conduct and Fitness and Propriety policies at all times
• Ensure compliance with Company Policies, Values and guidelines and other relevant standards/ regulations at all times
• Participate in annual staff appraisal, staff development and in-service training activities in line with the Commercial Data Competency Framework
• Any other reasonable duties
  
  Experience analysing marketing data using T-SQL and/or Python
• Experience of statistical modelling
• Experience developing BI reports using Power BI or similar tools
Nice to have skills, but optional:
• Experience of DAX, Power Query and SAS
• Experience of a regulated environment such as Insurance or Financial Services, Proven experience in statistical modelling
• Extensive experience coding with T-SQL and/or Python, manipulating large datasets
• Extensive experience in analysing marketing data
• Experience using Power BI, Power Query and DAX
• Experience of a marketing / insurance environment advantageous, Superb communication and collaboration skills
• Ability to decompose complex data requests into a simple roadmap of deliverables
• Passion for creating data structures, models and reports which allow users to solve business problems
• Ability to influence and support stakeholders, and confidently manage expectations in a dynamic environment
Behaviours
• You're always collaborating: you place team success over personal success and you enjoy working in an open, collaborative environment.
• You demonstrate responsible ownership: when you see something not working, you'll flag it and be part of the solution
• You seek continuous improvement: you're always developing new skills and insights, while exploring ways to do things better
• You're mindful of balance: you're conscious of your own health and that of others. You think carefully about how best to focus your efforts, knowing when to push yourself to reach a goal., People first. Always. We're passionate about our colleagues and know the best people deserve an extraordinary working environment. We owe it to them so that's what we offer. Our workplaces are energetic, inspirational, supportive. To get a taste of the advantages you'll enjoy, take a look at all our perks in full here.
  
  We're First Central Insurance & Technology Group (First Central for short), an innovative, market-leading insurance company. We protect the things customers love so they can get on with what matters to them in life.
Data drives us. It fuels our outstanding distribution, finance, technology and legal services. Our underwriting skills are built on data expertise; it creates the insights we need to give the right cover to the right customers at the right price. But, it's the people inside and outside our business that power us. They make us stand out, help us succeed. We're ambitious. We're growing. We've won awards. Can you analyse and manipulate data with ease? Can you code using T-SQL? Have you previously worked in a regulated environment like Insurance or Financial Services? If so, we need you!