Commercial Director

Salary Not Specified

Jaded London, City of Westminster

Full time
Permanent
Onsite working

Posted 2 days ago, 2 Oct | Get your application in today.

Closing date: Closing date not specified

job Ref: 1ad61caa2038425896e2cfd2b7905592

Jaded London

Full Job Description

Own the demand side of the P&L; in particular revenue and brand & marketing budgets / KPIs;
Lead eCommerce Trading - all visual merchandising of your stores from products to signposting and engaging content that makes a sale today, including the analytical and CRO tools that will help us unlock greater insight to build hypothesis to test and generate incremental output on our KPIs;
Lead Paid Media (Acquisition) team to align on activity, you need them to deliver high volume of high quality traffic to hit our objectives;
Lead all Customer Retention tactics and deliver best practice in eCRM, Segmentation, Customer Insight, Loyalty / VIP, community programmes and other emerging channels;
Set, monitor CPA/CaC and LTV by customer segment to deliver 'profitable' retention activity for Jaded London and establish KPIs for yourself/your team to work against;
Build, deploy and sustain Trading / Demand collaboration between all functions in the business, resulting in the business having clarity on short to medium term tactics, objectives;
Build a foundation to share more and better insight than our peer group / competitors with our 3rd party partners; make Jaded London famous with our partners at being the best at eCommerce.
Support and Challenge the Technology team to design, develop and deploy the tools you need to deliver your objectives;
Work closely with the Brand & broader Commercial / Sales teams and feed in tactical, irresistible offers / promotions into the Jaded London campaign calendar;
Work closely with Commercial / Finance Analyst/s to unlock, Customer Insight (through deep segmentation), Marketing Insight, Business Insight which leads to optimisation of your activity;
Hire, lead and coach a leading-edge team to help execute against goals;
Provide expertise on current eCommerce industry best practice, with CRO, CpA & LTV focus;
Keep up to date with eCommerce & CRO / Trading best practice of tomorrow through training, research etc;
Positively impact and influence internal stakeholders and external partners;
Effectively communicate and collaborate with Jaded London stakeholders;
Uphold Jaded London's PLAYBOOK;
Think like a customer, all the time, every day
Success in 6 months looks like:
Jaded London is on track to deliver annual net revenues of £40m
Success in 2 years looks like:
Jaded London is track to deliver >£60m annual net revenues
USA has become the largest contributor to sales and we're expanding into new markets outside USA & UK
CpA : LTV increased by >50%
Increase net revenues while reducing costs (and improving customer experience) all possible for the right candidate :-)

5+ years' experience managing / leading a digital retail / ecommerce P&L, with experience in cross border fashion / apparel a major plus;
Full working / leading edge knowledge of demand creation through Social and Paid Media
Full working / leading edge knowledge of CRO techniques;
Full working / leading edge knowledge of CRM strategies and tactics to drive cLTV;
Great knowledge of Shopify+ and common 3rd party applications (Nosto, etc).
Global experience (USA, Europe), Have great understanding of retail, e-commerce and marketing businesses
You're a 'natural retailer'; obsessed with delivering your promise to customers
CRO methodology is at the heart of everything you do
Have a proven track record as a commercial individual, who understands brand and customer (shopper)
Intellectual and emotional intelligence in balanced / equal measure
Understand how to maximise output in conversion activity where a mix of skill / talent types is required (data analysis vs creative visual merchandising and UX are quite different approaches)
Are a 'subjective' thinker in terms of ideas, following your instinct, but you'll be used to using internal/external data to underpin your ideas with confidence
You are independent and self-directed but able to work and lead a team of creative individuals
Have superior analytical skills to track and manage performance
Have excellent interpersonal skills and the ability to persuasively sell ideas
A quick learner who can process lots of information and prioritise action
Effectively navigate and collaborate cross-functionally
Are an outcomes focused manager, with strong team orientation
Are bullish about Jaded London and its potential, Comfortable with being uncomfortable and up for regular change in tactics, actions and organisation
Used to start-up / scale-up cultures, which are super fast paced and unpredictable
Own it and make stuff happen