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Commercial Marketing Manager

ITV Consumer Limited 2024

Commercial Marketing Manager

£50000

ITV Consumer Limited 2024, City of Westminster

  • Full time
  • Permanent
  • Onsite working

Posted 3 weeks ago, 28 Aug | Get your application in now before you miss out!

Closing date: Closing date not specified

job Ref: 2823d15b0c8a4bdfb6914e3316cbf51e

Full Job Description

  • Generate and manage meaningful, innovative B2B marketing campaigns that support the commercial department

  • Drive the sales team to success by developing and managing the B2B website, www.itvmedia.co.uk and all associated communications

  • Support the overall marketing of ITV's family of channels and programmes to commercial customers including media agencies, advertisers and creative agencies


    • Key Responsibilities

  • Act as a brand champion ensuring ITV is effectively and consistently represented across all platforms


  • Produce marketing collateral for key B2B events


  • Manage industry leading events such as the ITV Palooza and ITV Showcase


  • Project manage smaller events such as webinars, including supervision of AV suppliers as well as marketing support


  • Write confident and compelling briefs for all projects


  • Produce marketing showreels to support priorities for campaigns and events


  • Develop partnerships with key organisations including Thinkbox, The Marketing Society


  • Create and manage the editorial content of www.itvmedia.co.uk via an existing CMS


  • Implement a strategic e-marketing campaign that supports ITV Media's business objectives (using DotDigital)


  • Support on developing a robust CRM system (Salesforce)


  • Brief and oversee the development and use of commercial sub brands and associated assets


  • Manage stakeholders across various teams including events, research, suppliers, partners and client teams


  • Deliver multiple projects to time and budget

    Experience managing b2b events

  • Excellent project management to ensure delivery to tight timelines and budgets

  • Confident in the use of social media platforms, including LinkedIn, with proven experience in using a website CMS to edit and manage web content

  • Track record of outstanding marketing including managing third party agencies, website development, database management and event production and coordination.

  • Excellent written and verbal communication skills, including the ability to write strong briefs, copywriting and proofreading

  • Outstanding organisational ability with attention to detail and flair.


    • Other things we're looking for (key criteria)
  • Passion, experience and knowledge in marketing

  • Good knowledge of the UK TV industry and the advertising and marketing community.

  • Demonstrable networking skills with an ability to quickly develop strong working relationships with colleagues and external partners.

  • Experience of planning, financial management and budgets, project management and negotiation skills.

    Shaping culture is in the DNA of ITV. So, it's not surprising that you'll find us in every home in the UK, our productions are famous all over the world and we're at the forefront of the digital streaming revolution.


    • When you join us, you enter a fun working environment. With opportunities to learn, to grow and make a real difference. Small enough that your impact's felt in the business, but big enough that your impact reaches millions of people.

    Come develop your skills, change TV and the course of your career. Don't just watch it. Be part of it. Join ITV.

  • Flexible working with a range of options

  • Generous holiday allowance, plus you can buy more

  • Annual bonus opportunity

  • Competitive pension contribution

  • Save as you earn - with an opportunity to buy ITV shares

  • Wellbeing and volunteering days plus a wide range of opportunities to help you live a balanced and healthy life