Communications and Content Manager - Job Share

The Communications & Content Manager will report to the Head of Marketing & Insights and work closely with the second Communications & Content Manager, Communications & Content Assistant and the wider Marketing & Commercial team to ensure that The Old Vic's social, e-comms, content and communications output are industry leading. They will work collaboratively with the Head of Marketing & Insights and campaign leads, using data and insights to inform campaign planning, content and editorial planning and paid social budgeting and implementation, with a key focus on maximising sales and supporting audience development objectives. Together with the Communications & Content Manager, and in collaboration with the Head of Marketing & Insights, they will act as brand guardian for The Old Vic, ensuring that the organisation's tone of voice is reflected across all outward facing communications, and is of the highest standard for the audiences we're communicating with. Supporting the Head of Marketing & Insights, they will support ongoing horizon scanning across social channels, responding sensitively and discreetly to crisis communications as required. They will also work collaboratively with other departments such as Production, Development and Education & Community in order to fully promote everything The Old Vic does., This role will work as part of a job share. The other half of the job share will be working Tuesday, Wednesday, half day on Friday (with Tuesdays as crossover with this role).,

• To ensure an integrated approach is applied across all communication output, enabling The Old Vic to effectively reach, engage and convert online audiences.
• To ensure The Old Vic is a digital leader across all its digital output, always staying ahead of evolving best practise across paid and organic social, content and e-comms
• To ensure that The Old Vic has a vibrant, creative and engaging digital presence that acts as a gateway to the theatre and everything we do.
• To be the expert for paid social activity, working closely with the campaign leads and third party contacts to continually review campaign execution and performance
• To produce written and visual content for the organisation, both in-house and in collaboration with freelance writers, designers, filmmakers, influencers, cast and creative teams
• To act as the voice of The Old Vic across all digital channels, approaching copywriting with enthusiasm, precision and care
• To approach The Old Vic's digital presence with energy and innovation, acting as the voice of The Old Vic in order to elevate the organisation's brand and find creative solutions to problems as they arise
• To be committed to The Old Vic's core objectives in all that you do, and to realise the artistic vision of the Artistic Director and creative teams across each production
• To protect The Old Vic's brand at all times.
  
  Essential
• Excellent knowledge of social channel best practices and experience of delivering engaging social campaigns
• Experience of delivering e-comms campaigns for high profile announcements or marketing activity, such as on-sales
• Significant experience of working across paid social, including Meta ads
• Excellent verbal and written communication skills and attention to detail
• The ability to manage a busy workload
• An understanding of the challenges and opportunities for arts institutions in the contemporary landscape
• An understanding of diversity within the cultural sector
• Experience of delivering sales and audience development objectives
• Excellent copywriting and editing skills
• The ability to work well under pressure
• Experience of creating a variety of content, including filmed and written
• A working knowledge of google analytics