Communications & Marketing Manager

Salary Not Specified

Teaching vacancies, Holloway Hill, Waverley

Full time
Permanent
Onsite working

Posted 1 day ago, 29 Sep | Get your application in today.

Closing date: Closing date not specified

job Ref: 4a863104270d4edd96946bc67fda24db

Teaching vacancies

Full Job Description

To lead College communications and marketing activity, supporting the AP in executing the Communications Strategy. To create and manage the overall communications calendar covering all college channels, touchpoints and audiences. To lead the execution of all college communications including parent/student comms, internal comms, social channels and external marketing materials. To work closely with the digital team in maintaining and evolving communications tools. To act as a brand guardian of the College, protecting and maintaining the core brand identity. To line manage the College receptionist and administrators. Responsibilities To lead and manage College communications and marketing activities including: Communications

To support the Assistant Principal, Communications in developing and implementing the communications strategy
To produce and manage an annual communications plan and corresponding communications calendar incorporating all College channels, touchpoints and audiences. This should include all owned channels, and paid media where appropriate
To be the primary contact for all student and parent communications distributed by the College
To support the Assistant Principal, Communications in ensuring internal communications are optimized and constantly seeking ways to improve
To implement a process for gathering regular feedback from staff, students and parents on College communications, and make recommendations for improvement to SLT
To work with the Digital and IT team to monitor and update the communications tools (portals) in relation to feedback
Work with the Admissions Manager and Digital Marketing Officer to develop a comms plan specifically targeted at prospective students
To work with the Digital Marketing Officer to develop a social media strategy, with a view to growing our channels and defining key roles per platform
To create bespoke content for our social channels, and support in development of content for our website and wider marketing materials. Maintain an asset bank of photography, videography and other content for future use
To keep records and regularly audit Departmental activity on social media
To work with the digital marketing officer to set up, test and report on campaigns across social media and extend reach to potential students, influencers and stakeholders
To build strong relationships across the college in order to keep updated on news, stories, events etc. with which to populate the social calendar, website and news bulletins
To work with the wider Marketing, Admissions and Events team to create marketing materials in support of key college dates/events e.g. Open Days, Careers Fairs, School Liaison.
To be the logistics lead for Open Evenings which run twice per year.
To work with the Student Union on a community outreach programme in order to build positive sentiment, and provide good news stories
To measure the effectiveness of marketing activity, working with Digital Marketing Officer.
To take a key role in promoting and protecting the College's visual and written identity, ensuring it is reflected consistently across all channels, touchpoints and communications across the College
To liaise with external providers (e.g. printers, design agencies) to ensure value for money in contracts, working with AP
To line manage the College Receptionists and Communications Administrators, and ensure they are always fully briefed on outgoing communications to support their frontline communications
To ensure that the administration of the College works efficiently for the maximum benefit to students, staff and parents as well as other stakeholders
To support the Comms Administrators in adoption and execution of the Comms Strategy.
To manage the admin budget with oversight of the Assistant Principal, Communications
To support the wider team when required e.g. reviewing application forms
To occasionally attend key events out of hours e.g. Open Evenings, Concerts, performances etc.
To be willing to work on occasional evenings to assist with College/School Liaison events
To be available to work in A Level and GCSE results weeks to deliver results comms activity
To actively seek to maintain and extend expertise in appropriate areas and pursue relevant training
To demonstrate an awareness and commitment to safeguarding, equality diversity and inclusion, health and safety and data protection, in line with College policies
To do other tasks as reasonably requested by the Principal from time to time

Possess a degree or equivalent qualification
Experience working in communications and/or marketing roles
Strong understanding of the core principles of communications and marketing
Strong understanding of social media
Ability to create content for multi-channel use
Experience of working with external companies/agencies (managing third party relationships)
Experience of line managing
Experience of working effectively as a part of a team
Experience of building strong relationships with internal and external stakeholders and managing their needs.
Experience of capturing and executing 'customer' feedback (in this case students/staff/parents)
Experience of producing and managing a budget
Excellent IT skills including Microsoft 365 and experience using creative tools eg Canva
Excellent communication and interpersonal skills
Enthusiasm, energy and flexibility
Understanding and empathy with the pressures that students and staff operate under
Well organised, able to prioritise and delegate effectively
Committed to high standards with strong attention to detail
Collaborative working/understanding and building relationships
Ability to be forward-thinking and creative
Flexible and adaptable - willing to learn and move with new technologies
Regularly demonstrates initiative and continuous desire to improve
Proactive, self-starting and able to manage own time
Marketing accreditation
Design capabilities (including use of appropriate design programs)
Copywriting experience
Have previous experience of working in a school, college, educational environment

Access to the College gym staffed by a Personal Trainer
Free Flu jabs, access to NHS health checks on site and support from a Health and Wellbeing Co-ordinator
Employee Assistance Programme available 24/7 for in the moment support and counselling as well as signposting services
In house canteen providing inexpensive and delicious hot and cold food, including a Starbucks and Costa franchise
Weekly and termly social activities, including football, choir, outings and summer and Christmas events
Cross College mentors for new staff
Strong investment in training and development with a dedicated Staff development and wellbeing Lead who support induction, identifies and addresses staff training needs
Enrolment in well funded schemes with generous Employer contributions
Cycle to work scheme
Free car parking and access to onsite EV chargers
Financial wellbeing scheme with access to advisory services
Discounted gift vouchers
Discounts at many high street retailers via a Byond card