Content, Channels and Engagement Officer

We're expanding and are after communicators with strong social media and content making skills to take a leading role in the team responsible for our external and internal digital communications channels, content creation, engagement, and delivery.

There is no greater mission than keeping the public safe. Our communities and police officers and staff depend on excellent communication and engagement and this digital communications role is integral part of that work.

Aligned with the priorities set out in A New Met for London, you will support in the design, delivery and implementation of a digital strategy that will transform the way the Met reaches and engages with its internal and external audiences. You will also manage proactive and reactive communications of high-profile and often controversial issues across internal and external digital channels.

No two days are the same, from monitoring and reacting to high-profile issues, providing high-quality communications advice, to planning campaigns or filming a dawn raid you will be at the heart of driving how the Met communicates online.

Working within your team you will support the planning, management, delivery, evaluation, and continual improvement of cross-discipline communication.

Person specification

As a Senior Content, Channels and Engagement Officer, you will:

• Play a leading role in the team managing all digital internal and external digital channels, targeting, evaluating, maximising channel impact, and developing and implementing new channels.



• Work closely with content leads, the Head of Content and Channels and the wider team to commission, coordinate, prioritise and deliver communications plans and content.



• Be multi-skilled and able to work across several communication disciplines using modern up-to-date professional practice.



• Use insight and data to develop and support your communications planning and evaluation.



• Project manage multiple workstreams to ensure delivery to deadlines and against objectives.



• Create and execute compelling content across internal and external channels, ensuring optimal reach with the public, our officers, and staff.



• Manage a consistent quality service-planning and executing creative proactive announcements and strategies, through to reactively dealing with breaking news stories at short notice and under pressure.



• Use your news sense to quickly develop an understanding of the Met's operational challenges and internal culture. Interpret briefs and liaise with colleagues to advise on the most appropriate content style or product.



• Understand campaigns, marketing, and stakeholder management.



• Build effective networks of influencer and community voices to deliver influencer-centric strategies.



• Lead on audience engagement and channel safety - driving positive engagement, managing inappropriate comments to ensure our channels are a safe space for contributors, and ensuring response and rebuttal as needed on corporate posts.



• Manage and develop multiple internal and external digital channels to help us improve how we reach and engage with our diverse audiences and meet their needs, including helping maintain channel safety and standards.



• Represent communications at organisational or partnership meetings and provide high-quality communication and engagement advice.



• Support the media team, local communications team, marketing and internal teams and Commissioner's comms to help staff build proficiency across all channels and audiences.



• Convert digital analytics into insights to shape future plans and drive a culture of continuous learning.



• Lead our efforts on audience engagement - driving positive engagement, managing inappropriate comments to ensure our channels are a safe space for contributors, and ensuring response and rebuttal as needed.



• Convert digital analytics into insights to shape future plans, and as part of regular performance reporting.



• Deliver a quality service and project manage multiple projects to ensure delivery to deadlines and against objectives.



• Be part of an on-call and weekend rota. Out-of-hours work may be required with appropriate notice.



• Line manage Content, Channel and Engagement officers.



• Lead collaboration with the wider communications team, helping to embed best practice.



• Have high ethical and professional standards that align to the values and principles set out in A New Met for London.
  
  The starting salary is £45,073, which includes allowances totalling £2,841.


The salary is broken down as £42,232 basic salary, which will increase annually until you reach the top of the scale £50,385. Plus, a location allowance of £1,841 and a non-pensionable allowance of £1,000., You will be part of working a weekend rota (approximately one weekend in five) with premium pay for weekends and time off in lieu and may be required to provide other out of hours cover with appropriate notice. You will also be part of an on-call rota.