Content and Copy Manager - Bellrock Group

The Bellrock Group Content and Copy Manager is crucial to articulating our brand strategy through clear and engaging content across all communication channels. This role will help build brand awareness and equity among various audiences, including customers, employees, potential talent, and the broader market. This is a hands- on role with the potential to influence our strategic growth and brand direction. Reporting to the Bellrock Group Head of Marketing and Communications, you will collaborate with internal teams and external partners to develop impactful content strategies that deliver our strategic goals and lead to preference, lead generation, growth, and retention. This role is ideal for an experienced writer with a proven ability to simplify and convey complex technical solutions in an engaging manner. Your content will effectively highlight the value of partnering with Bellrock, ultimately driving preference for our services. While we work remotely, as a team we also meet and work from our offices in Paddington and Leicester and other partner or client locations as needed. Page Break How will you be the change? We believe every role is essential to providing that peace of mind for our customers - whatever part of the business you're in. Because every role plays a part in driving us further. And everyone can be the change. That's how deliver value for our customers, and building systems that lead the way And as a Content and Copy Manager with Bellrock Group, you'll do it by Brand and content strategy :

• Develop and implement brand guidelines, tone of voice, and value proposition frameworks that underpin & articulate Bellrock's service proposition and unique selling points.
• Work with marketing colleagues and other stakeholders to identify and analyse business and audience needs to craft and deliver and messages via the most appropriate mix of channels and marketing assets.
• Ensure all content aligns with our brand's voice and strategic objectives.
• Contribute to the design, development, implementation, and execution of Bellrock's and subsidiaries external and interna communications and content strategy to attract and engage target audiences.
• Be an advocate for the strategy, working proactively with marketing colleagues and senior executives and stakeholders to execute against it.
Content creation
• Create engaging content and campaigns across all on and offline media, including web / SEO, PPC, articles, blogs, press releases, media statements, newsletters, case studies, social media posts, white papers, emails, adverts, video, etc.
• Own and oversee all Bellrock Group and subsidiary ( except where agreed by exception) web content; develop it to become a rich SEO content hub to facilitate content marketing strategies and customer acquisition.
• Create sales enablement documents, including presentations, capability documents, and customer marketing emails.
• Produce content for events as needed, including stand collateral, pre- event marketing and speeches / presentations.
Internal communications : Create content that will engage with our varied audiences across Bellrock Group and achieve internal communication and specific campaign goals. Communication may include emails, newsletters, intranet, and change communications etc. You will work closely with the CEO and Executive team to support their personal brand ambitions for internal and external audiences. Collaboration and coordination :
• Collaborate with senior management and other stakeholders to align content strategies with business goals ensuring, where appropriate, external communication is aligned to strategic priorities and pipeline opportunities.
• Work closely with marketing, sales, and design teams to ensure consistent messaging across Bellrock, aligned to audience needs and marketing objectives.
• Build strong relationships with segment leads and Sales & Bid teams.
Content quality and consistency :
• Establish a Quality sign off process to ensure all content is high- quality, error-free, search engine optimised ( where relevant) and consistent with brand guidelines.
• Review and approve content produced by team members and external contributors.
Analytics and reporting :
• Work with the Head of Digital to use data and analytics to track content performance, engagement metrics and impact on lead generation and conversion.
• Prepare reports for different audiences on content effectiveness and recommend strategies for continuous improvement, optimisation, and resource prioritisation.
Agency and supplier relations :
• Brief and manage agency partners, ensuring timely delivery of agreed services within budget.
• Adopt a One Bellrock' approach to effective joint contracts, subscriptions, and licenses while remaining flexible to bespoke needs.
Line management :
• Manage the Video Content Marketing Executive to define and deliver a pipeline of video marketing collateral to inform multi- channel content needs.
• Support and model positive team collaboration with office presence 1- 2 times a week, or more as required.
Administration and organisation :
• Maintain organised records and timesheets for resource planning and task prioritisation.
• Perform duties as requested by the CEO, Executive Board, or any senior member of the Group Marketing Team.
  
  Bachelor's degree ( or equivalent experience) in Marketing, Communications, English, Journalism, or a related field.
• Proven experience in content marketing, creation, and copywriting, preferably in B2B environments.
• 5+ years of experience in a content-related role.
• Experience of creating compelling, engaging copy to deliver strong SEO and PPC success.
• Strong understanding of SEO, digital marketing strategies, and content management systems ( CMS) such as WordPress SharePoint, or Sitecore.
• An understanding and appreciation of good design, graphics, photography and film.
• Experience in marketing analytics tools and CRM software, such as HubSpot & GA4 is advantageous.
• Experience with Microsoft Office 365 ( Teams, Excel, Word, PowerPoint)
• Deep experience creating and executing external communications and a track record of delivering solid, measurable results.
• An outstanding writer with the ability to create compelling and engaging copy, and to convey complex or technical ideas simply without relying on Chat GPT!
• A meticulous approach to detail and a passion for quality.
• Proven problem- solving ability that can identify source of problem, impact of problem as it relates to other functions, impact on stakeholders, and recommended solution.
• High levels of creative enthusiasm and curiosity. A desire to find out more, understand the bigger picture and to make connections to learn and improve.
• The ability to use data to inform decisions.
  
  At Bellrock, we harness technology to give our customers an experience that not only leaves them with advanced building systems.
But with peace of mind. And we unlock that by being technology-led, but people-driven. So when you're part of Bellrock, you'll get everything you need to be your best at work - because our people are the heart of our business. And we're all about helping them to shine. We are looking for a Content and Copy Manager who will help us craft compelling narratives that resonate with audiences and create preference for Bellrock Group. You will develop content that effectively communicates our brand story across various digital and offline channels and campaigns, including web copy, internal communications, sales enablement documents, PPC, event materials, media and PR, blogs, thought-leadership pieces, and other content. Bellrock Group is experiencing significant growth, having acquired five companies since 2022. We are trusted by some of the UK's best- known brands and organisations to manage their property portfolios. Across Bellrock Group we deliver all the services and data a customer needs to deliver optimise their property portfolio. From building construction, maintenance and compliance to project management, facilities management and integrated workplace management systems, we provide best in class services to our clients and people, to enable them to focus on their core business. To support our evolving growth and brand story we are developing, unifying and building our Group Marketing and Communication team it's an exciting time to join us!, We've always encouraged new and different perspectives - and that also means making ours a workplace that encourages diverse and unique voices. Where everyone feels welcome, included, and supported to be themselves and achieve more. So, if you join us, you'll find an inclusive workplace that recognises your hard work, offers lots of learning and development, flexible and hybrid working, and support for your wellbeing. As well as benefits that can make a difference to your life. At Bellrock, we believe in everyone's potential to develop and growto Ask Why?' and Dare to be different.' Because of this, we encourage you to apply even if you do not meet all the requirements listed within this job description. We are also an equal opportunity employer that actively promotes and nurtures a diverse and inclusive workforce. We welcome applications from individuals of all backgrounds, regardless of age (within legal limits), gender identity or expression, marital status, disability, neurotype or mental health, race or ethnicity, faith or belief, sexual orientation, socioeconomic background, and whether you are pregnant or on family leave. We are an open environment that embraces diverse experiences, perspectives, and ideasthis drives our excellence. Ready to start shining? Our people are our passion, so we're all about helping them to shine. That means putting everything in place for you to have a rewarding career with us. So you can go far in your career, with us behind you. And our business will grow, too. So, if you're ready to start your career journey with Bellrock Group, we're ready to welcome you. It's a great place to be - the light, the energy, the solution. You.

We embrace smarter working practices which offer our employees the opportunity to work their hours flexibly and remotely where their roles and business needs allow. In this role, the successful candidate would be required to work from the Leicester, head office and working two days a week with the team and the rest of the week can be worked from home. Bellrock Career Pathway Bellrock's Career Pathway provides the foundation for developing talented people in our business. All roles within Bellrock sit in one of seven job levels. The Career Pathway maps out the skills, knowledge, experience, and behaviours for each of those job levels. These are the standards, aligned to our values, we expect colleagues at each level to achieve. For those who aspire to progress to the next level, it sets out areas they may need to develop. This role sits within job level 4. What can we offer you? Upon joining Bellrock, you can expect a comprehensive benefits package including : 25 days annual leave plus bank holidays + 1 additional day as a thank you (enjoy it, it's on us) Salary exchange pension scheme Life cover Paid sick leave LifeWorks employee assistance and wellness program Enhanced maternity, paternity and adoption leave Salary sacrifice schemes : Cycle to work and Techscheme Private medical insurance Holiday purchase scheme of additional 5 days per year Offers and discount scheme designed to save money on everyday shopping and essentials Healthcare Cashplan MotorSave Scheme