Content Executive | LOOKFANTASTIC

Reporting to the Content Manager, the Content Executive and is responsible for the creation and execution of best-in-class 360 content to assist the Brand Team ambition of driving brand awareness, organic revenue and a consistent brand identity. You'll be working in a dynamic, fun team and be able to shape the way we create content.,

• Support with ideation and execution of 360 web and channel-specific content for various platforms in both written and visual formats, working collaboratively with channel leads across Blog, App, Paid Social etc.
• Support with content ideation for all brand campaigns and key product launches.
• Support with the management of the Content Calendar to create and organise content in line with campaigns and events.
• Conduct trend research, competitor analysis and keyword research linked to content priorities, positioning and creation.
• Compile, optimise and write blog posts for all brand campaigns, working collaboratively with the SEO team to integrate core keywords to drive content performance and organic site rankings.
• Create content briefs for external talent, including influencers and industry experts, aligned to content plans.
• Work collaboratively with the social team to develop compelling content for various platforms, ensuring consistent messaging and engagement.
• Work collaboratively with the commercial team to understand and develop our content plan in core areas.
• Work collaboratively with the trade and SEO teams to execute content across key landing pages in line with channel best practice.
• Be a brand champion & custodian, ensuring consistency of brand guidelines to ensure content is on brand and in line with brand ToV.
• Ensure company compliance at all levels with corporate policies.
Brand Objectives:
• To achieve our LOOKFANTASTIC brand ambition in 2024, the Junior Content Manager will contribute to:
• Reaching our target audience through curated brand activations, driving brand awareness.
• Improving the free:paid mix for LOOKFANTASTIC by increasing brand demand as a result of improved brand preference.
• Testing investment opportunities and optimise our brand budget, striving for high quality impressions amongst our target audience.
• Globalising our brand! Leverage local insights to adapt our positioning to key markets and deliver 1 activation in each key EU territory.
  
  At least 1 year in a content or copy-related role
• Degree in English Language/Literature, Journalism, Marketing or Creative Writing preferred
• Excellent written and verbal communication skills
• A solid grasp of the English language/ grammar and ability to spot errors quickly
• An understanding of how to optimise content for web and app to improve user experience
• Experience of writing content for SEO
• Knowledge of management platforms and reporting tools such as Content Square, Google Analytics and Keyword Planner
  
  at THG (View all jobs)
UK, Manchester About THG We're a fast-moving, global technology group that specialises in taking brands direct to consumers. We're home to a portfolio of leading brands and sites including Myprotein, ESPA, LOOKFANTASTIC, and Cult Beauty, all of which are powered by our fully integrated digital commerce ecosystem, THG Ingenuity. We handle everything in-house, including technology, content creation, e-commerce, marketing, manufacturing, new product development, and logistics. This comprehensive approach ensures we can fully realise our vision and maintain our leadership in a rapidly evolving global industry. Life at THG Beauty We're home to market-leading websites like Lookfantastic, Skinstore, Dermstore, Cult Beauty and the beauty subscription box brand Glossybox. And our portfolio of premium brands includes the likes of ESPA, Ameliorate and Grow Gorgeous - all of which are loved and trusted by millions of fans worldwide. We also partner with a network of more than 19,000 influencers to ensure brands can reach their audience anywhere in the world. It's an incredibly exciting time to be joining the team.


• Access bespoke development programmes that have been designed and developed by our in-house L&D team.
• Continued development through our upskilling programme that is delivered in partnership with an industry-leading training provider.
Enhanced Leave
• 25 days annual leave plus bank holidays.
• Don't want to work on your birthday? We don't either! Enjoy your day off on us!
• Enhanced maternity and paternity pay, depending on length of service.
• Up to 10 days compassionate leave.
• Buy back up to 3 days each year.
• Unlock 2 days volunteer leave after 12-months.
Wellbeing Support
• Access face-to-face and virtual appointments with our in-house GP.
• Access our in-house CBT therapist.
• Access our 247 Employee Assistance Programme (EAP) which is provided by Bupa.
Other Perks
• Save up to 12% on the cost of personal tech through our salary sacrifice scheme.
• Up to 50% staff discount on THG brands.
• Know someone who would be perfect for THG? Refer them and get up to £1000 when they pass their probation.
• Anniversary gifts when you hit 5 and 10 years of service.
THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.