Content Manager

As an experienced content producer and communications professional, you will report to the Head of Communications and Content and work collaboratively with the wider Social Media, PR and Marketing teams to deliver high quality content that will drive engagement with our target audiences (from prospective and existing parents, corporate decision-makers, parents in professional careers, thought leaders, local influencers or other external stakeholders) and create content to be adapted for our social media channels, public relations output, regular B2B/C/E publications, as well as ensuring we deliver influential communication for our prospective and current parents and corporate clients.

Adept at developing communications for digital and print, including websites, advertising campaigns or publications, you will understand how to emphasise our key brand themes, ensure consistency, position our products and lead the development of content for different channels. You will also manage overall cohesion and quality control of the content (copy, imagery, video, social).,

• Steer and champion the brand values and narrative to help position Bright Horizons as the first choice for families, businesses and stakeholders. Ensure the brand and tone of voice guidelines are consistent, adhered to and implemented clearly in all editorial and multimedia content creation, using appropriate sign-off procedures


• Create, manage and deliver the editorial content plan, ensuring multimedia content is effectively re-used across our channels (incl. external: social, publications, e-mail and website, and internal: staff engagement communications and intranet)


• Write, ghostwrite and/or edit articles


• With your team, create content, customer experience and marketing campaign messages for our nursery, corporate and recruitment audiences, supporting their specific goals to drive engagement. This includes a suite of E-newsletters to segmented audiences and


• Monthly Resource Packs themed around relevant awareness topics and global news


• Manage key projects


• Always meet deadlines and KPIs


• Identify appropriate needs for visual material (image/video) aligned to content creation, ensuring it maximises target audience engagement and relevance, in consultation with the Marketing Team and other relevant stakeholders.


• Report on content performance, using data derived through web and social media analytics to identify opportunities and learnings. Regularly monitor and report on competitor content activity


• Manage a regular content review process, ensuring all external content is edited on schedule


• Commission and liaise with internal and external content producers to create content, directing and authoring content briefs and managing production timelines.



• Use your knowledge, expertise and experience to enhance communications throughout the business. Positively impact the customer experience (families, clients, client employees) by acting as a champion for their aspirations and concerns, which may include challenging as necessary, Under the guidance of, and in collaboration with, the Head of Content and Communications and the wider Marketing team, you'll manage and help produce a robust & comprehensive editorial and multimedia content calendar for Bright Horizons UK, balancing needs across our community nursery and corporate solutions portfolio, in alignment with overall marketing strategy,


• Provide expert guidance to our operation teams in communicating sensitive messages to our customer, client and staff audiences, ensuring messaging is audience-appropriate, clear and engaging - and therefore effective. This includes both change and "crisis" communication.


• Maintain / extend relationships with other support teams, and operations' colleagues, to proactively support, particularly ahead of change as well as throughout.


• Lead meetings with your team and wider teams where necessary to review and analyse upcoming activities and plan content creation, scheduling and workflow of your team effectively


• Work with leaders/subject matter experts to create/edit materials and messaging which will have an impact on BH internal and external audiences



• Liaise with key stakeholders across the Bright Horizons to bring information and content ideas to life as appropriate and aligned to overall BH Marketing, Communications and Sales strategy


• Provide content performance updates for the Director of Marketing and Sales and UK Leadership Team, as required and communicate successes internally, A track record of producing multi-layered communications


• Experienced in advising senior leadership on sensitive issues


• Experience with project management


• Managing content across various audience groups, High energy and thrives in a fast-paced, dynamic environment - calm approach with a can-do, lean-in attitude


• Encourages colleagues to realise their potential and empowers high performers


• Able to use data and numerical detail effectively to inform strategy, measure impact and drive quality


• Ability to travel within the UK; flexibility to work at home or from a regional office as required, with overnight stays as necessary
  
  Understanding of the early years education sector framework and operational requirements


• Working in an international company to balance local, national and global communication requirements, A degree and/or significant relevant experience


• Higher degree and/or professional qualification in, and/or substantial practical knowledge of, content and communication production or related discipline