Content Optimisation Specialist - Fixed term contract until August 2025

Job Description About our Content Optimisation Specialist role.
As a Content Optimisation Specialist, you'll be responsible for measuring and optimising the performance of Sage content marketing and customer success content globally including influence on sales pipeline and revenue as well as producing insights to enable the production of customer-centric, differentiated content.

While the role is for an individual contributor, we are looking for a candidate that is experienced in content optimisation and is comfortable taking the lead to identify new and better ways of producing insight-based content and effective measurement of content performance within campaigns and beyond. The role has opportunities to use a range of measurement tools and dashboards and utilise various research methods including qualitative and quantitative.

This is a great opportunity to work in the Integrated Campaigns team on a temporary contract to end of August 2025., In a typical day, you will manage and analyse both quantitative and qualitative data from Sage's global marketing content, synthesising monthly insights and recommendations. You oversee the performance analysis, optimisation, and impact of multi-channel content, including blogs, customer stories, and campaigns. Additionally, you manage conversion rate optimisation (CRO), personalisation, and user research programs for blog and campaign pages, including testing and reporting. You collaborate with customer marketing teams to drive cross-sell and upsell opportunities, support regional content teams by educating them on the impact of content on sales and brand metrics, and build the case for content investment across the sales funnel. By producing data-backed insights and quarterly reports, you work with web analytics, SEO, and social tools, while collaborating with marketing intelligence teams to enhance content reporting infrastructure. You consistently gather insights to improve content
strategies.

• Experience of content optimisation and/or content performance measurement experience


• Experience working with SEO and data and analytics teams


• Conversion optimisation experience


• Understanding of the content, marketing and web measurement landscape


We will be extra interested in your experience using Salesforce for reporting, ContentSquare, SimilarWeb, Buzzsumo, PowerBI, Google Analytics, Optimizley or similar tools.

Advert Working at Sage means you're supporting millions of small and medium sized businesses globally with technology to work faster and smarter. We leverage the future of AI, meaning business owners spend less time doing routine tasks, like entering invoices and generating reports, and more time pursuing their ambitions.

Benefits video - https://youtu.be/TCMtTYUUiuU
·Comprehensive health, dental and vision coverage
·Work away scheme for up to 10 weeks a year
·On-going training and professional development
·Paid 5 days yearly to volunteer through our Sage Foundation
·Flexible work patterns and hybrid working