Content Producer, Youth Audiences Content Producer, Youth Audiences

The Content Producer for the Youth Audiences team is an exciting role helping to amplify the best of the BBC's content across cutting-edge social media and interactive platforms that are popular with 16-24 audiences. In particular, this will focus on transmedia and interactive digital content, such as gaming, filters, gen-AI and live video.

The Youth Audiences team offers audiences thrilling, interactive, innovative content by working with emerging platforms and technologies. We want to connect to younger audiences where they are, helping them discover the breadth of what the BBC offers; from world-class interactive and digital experiences to our well-loved programmes and characters.

Gaming is a vital part of the role, with experience and knowledge of both Roblox and Fortnite particularly desirable. The Youth Audiences team has recently launched content via Roblox (BBC Wonder Chase) and Fortnite (Wrecked) - and we're now working on more exciting projects with other emerging platforms.

Bold innovations on social media are key part of our remit, we are looking for a digital native that can execute campaigns and content that resonates with audiences. We are the home of BBC Creator Lab with TikTok and the social media spin-off Eastenders Spiked.

Working to promote the BBC's biggest and most exciting shows, our aim is to bring in new fans and boost the experiences of existing ones by creating engaging, interactive content that is bold, creative and fun to any 16-24 year old.

Main Responsibilities

You will help execute on major innovation projects across gaming, social media and Gen-AI. This will involve working with external suppliers and feeding back across projects.

You will provide planning and project management support to ensure projects are running according to schedule.

You will create promotional assets and plans to support activations, making the most of the BBC's large digital and social media reach as well as off-platform marketing opportunities.

You will research and develop exciting new ideas and executions.

You will use data and analytics to inform decisions at planning stage as well as reactively once projects are underway.

Experience in working on social/digital platforms for entertainment content.

- Expertise in creatively using new technologies - such as AR filters, gaming, artificial intelligence - to scale audiences

- Experience working with social media creators, including briefing and content creation.

- Experience working on projects that have competing deadlines and different stakeholders (both internal and external).

- Competent Photoshop and design skills. Video editing desirable.

- You must be a data-led person, who enjoys using analytics tools to inform decisions.

The BBC is committed to redeploying employees seeking suitable alternative employment within the BBC for different reasons and they will be given priority consideration ahead of other applicants. Priority consideration means for those employees seeking redeployment their application will be considered alongside anyone else at risk of redundancy, prior to any individuals being considered who are not at risk.

We don't focus simply on what we do - we also care how we do it. Our values and the way we behave are important to us. Please make sure you've read about our values and behaviours here.

Diversity matters at the BBC. We have a working environment where we value and respect every individual's unique contribution, enabling all of our employees to thrive and achieve their full potential.

We want to attract the broadest range of talented people to be part of the BBC - whether that's to contribute to our programming or our wide range of non-production roles. The more diverse our workforce, the better able we are to respond to and reflect our audiences in all their diversity.

We are committed to equality of opportunity and welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. We will consider flexible working requests for all roles, unless operational requirements prevent otherwise.

Salary: up to £45,000 (plus London weighting) depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.
Location: Office base is London Broadcasting House (this is a hybrid role and the successful candidate will balance office with home working)
We're happy to discuss flexible working. Please indicate your choice under the flexible working question in the application. There is no obligation to raise this at the application stage but if you wish to do so, you are welcome to. Flexible working will be part of the discussion at offer stage.

Excellent career progression - the BBC offers great opportunities for employees to seek new challenges and work in different areas of the organisation.
Unrivalled training and development opportunities - our in-house Academy hosts a wide range of internal and external courses and certification.
Benefits - We offer a negotiable salary package, a flexible 35-hour working week for work-life balance and 25 days annual leave with the option to buy an extra 5 days, a defined pension scheme and discounted dental, health care and gym. You can find out more about working at the BBC by selecting this link to our candidate pack.