Conversion Rate Optimisation (CRO) Lead

We're on the hunt for a CRO superstar-someone who doesn't wait to be told what to do, but dives in, spots opportunities, and makes things happen. This is a key role where you'll be a driving force in improving our clients' websites, delivering real commercial impact and insights, and helping their businesses to grow. You'll need to be obsessed with understanding how people behave online, why they do (or don't!) convert, and how to fix it. You'll also be comfortable rolling up your sleeves and making things happen-whether it's leading workshops, making sense of analytics, or championing ideas with clients. Your work may span remote collaboration, on-site visits with clients, and teamwork in our Chichester office. One day might involve analysing user behaviour data and preparing recommendations, while another could see you running workshops or presenting findings to senior stakeholders. Responsibilities

• Solving Problems That Matter: Dig into underperforming parts of a site, figure out what's going wrong using analytics, and work with the client team and colleagues to fix it.
• Making Journeys Better: Find the causes of friction in customer journeys and turn them into smooth, intuitive, conversion-boosting experiences.
• Collaborating Across Teams: Work hand-in-hand with our UX/UI designers and developers, to influence commercial outcomes for our clients through data-driven solutions and decision making.
• Using experiments to drive incremental gains: Manage A/B and multivariate tests, analyse the results, and make sure the insights lead to action.
• Spotting Trends: Use your analysis skills to identify trends in user behaviour, turning trends into commercial opportunities for our clients.
• Thinking Beyond the Website: Consider the entire customer experience - online & in store - and help to make sure every touchpoint delivers on the brand promise.
• Sharing best practice: Educate clients and colleagues about CRO, data driven decision making and what best practice experimentation looks like.
• Client Engagement: Engage with clients to understand their business goals, identify opportunities, agree on action plans and keep them informed about progress through clear reporting and status updates.
• Leading Workshops: Run interactive CRO sessions with clients and our team, ensuring everyone is aligned and focused on driving improvements.
  
  Self-Starter: You don't need (or want) micromanagement. You take ownership, show initiative, and get things done.
• Commercially Minded: You get how e-commerce businesses tick and are relentless about finding ways to improve conversion and drive incremental revenue.
• Analytical Excellence: You're highly numerate with an analytical mindset and possess strong experience of A/B testing platforms and tools such as Google Analytics / GA4, Hot jar, or Content Square to analyse data and make informed decisions.
• Great Communicator: You love telling stories through data and are confident presenting to senior stakeholders, running workshops, and keeping everyone aligned.
• Passionate about Improvement: You're always looking for new ways to optimise, improve, and innovate on.
• Tech-Savvy: You stay up to date with the latest CRO tools, techniques, and trends, and think carefully about the best approach to take in each situation.
Essential
• 5+ years in a CRO-related role within an agency, consultancy or in-house team.
• Strong understanding of e-commerce customer behaviour and industry trends.
• Demonstrable track record of implementing successful CRO initiatives that support business growth.
  
  D3R are a leading digital agency with a proven track record. We deliver solutions that perfectly fit our clients' business needs and are proud to have built long-lasting client relationships, starting with a single project and developing trusted partnerships over time.
Based in the heart of Chichester, West Sussex, we design and build beautiful, bespoke websites and business systems for new and existing clients in e-commerce, hospitality and beyond. We're large enough to handle complex projects but small enough to remain agile. Spanning multiple market sectors, our client portfolio includes Loaf, Monica Vinader, Twickenham Stadium and Soho Home. Having moved to employee ownership in early 2024, we're keen to recruit the talent we believe will be instrumental in the next phase of our journey.


• The opportunity to work as a trusted partner with market leading brands and make a tangible difference to their businesses.
• The opportunity to make your mark and grow within a successful employee-owned company.
• A collaborative, supportive team environment with a focus on continuous improvement.
• Office based or hybrid working - with occasional client site visits.
• Highly competitive salary - from £50k to £60k DOE.
• Company performance-related bonus scheme including a tax-free element due to our status as an employee-owned company.
• Generous holiday allowance, increasing with service.
• Access to a wide range of employee perks, including a dental plan, life insurance, and discounts.