Corporate Communications PR Lead

The EMEA PR Lead is responsible for designing and leading regional communications programmes and activities to support corporate strategic priorities and reputation management for JLL across the EMEA region. The role works closely with the broader communications community globally and in EMEA to develop and implement and measure external communications programmes for the region that:

• Promote JLL as an industry thought leader around our top strategic growth and brand priorities, including sustainability, future of work / spaces, technology and AI, and investment in real estate (in partnership with the EMEA Capital Markets Communications Manager).



• Provide executive communications counsel and support, developing and leading strategic communications programs within the region for the Work Dynamics and Markets Advisory business (e.g. key growth priorities like sustainability, data centres and life sciences)



• Manage reputational risk in traditional and social media and in support of client teams



• Enhance the efficiency and efficacy of the corporate communications function through development of standard processes and templates and by adopting a data-driven approach to communications decisions



• Lead regional implementation of global corporate communications programs and thought leadership reports



• Manage the relationship with the PR agency of choice


The EMEA PR lead oversees external communications efforts while partnering closely with the broader communications team in the region and globally. Close partnerships with regional executive leadership, APAC and North America corporate communications team members and broader global counterparts; EMEA Markets Advisory, Work Dynamics, Capital Markets and other stakeholders will be essential to success.

This position reports to the Global Head of External Communications.

Responsibilities :

• Design and drive communications programs for the EMEA region that promote our corporate performance, growth priorities and expertise



• Develop relationships and provide strategic communications counsel, acting as a trusted advisor to key contacts for Work Dynamics and Markets Advisory business lines



• Collaborate with Capital markets PR leads



• Drive effective external communications activity by creating consistent and compelling messaging, media relations activity, and advising on social media strategy



• Be the main communications integrator across the EMEA communications network, by hosting monthly meetings for communications leaders to exchange information, best practice and successes.



• Represent the EMEA communications team on the EMEA Research Insights Steerco



• Work in close partnership with the internal communications and marketing teams to promote relevant external communications internally and identify internal opportunities to amplify externally.



• Lead the development of high quality, engaging and original (multimedia) content to promote the company across a variety of platforms (print, broadcast and digital), with the overall aim of raising JLL's profile particularly amongst 'new' audiences, driving engagement and ultimately supporting lead generation and business line sales and marketing initiatives.



• Lead proactive and reactive communications surrounding JLL's reputation in the region; this includes leading crisis/issues management, advising Markets Advisory and Work Dynamics leadership on how to plan for and respond to adverse public scrutiny in real time, and collaborating with global crisis leads as needed



• Develop and manage issues/crisis situations in the EMEA region, both at a corporate level and by partnering with PR to provide guidance to business lines and local markets



• Manage productive relationships with stakeholders and internal partners to the business (such as marketing, research, internal communications, brand, digital, etc.) at regional, national, and global levels



• Lead implementation of support for global corporate communications initiatives within the region



• Recommend and help implement process or organizational enhancements, as appropriate, to increase the efficiency and effectiveness of communications activities



• This role is responsible for managing external PR agencies



• Oversee the development and delivery of the quarterly EMEA media performance report
  
  10+ years of experience in communications and/or marketing roles, preferably with previous professional experience with internal, external, executive, and crisis communications work in a large organization with a diverse workforce; professional experience leading communications efforts around topics like sustainability, diversity and inclusion, and purpose are a plus



• Internal, executive and external B2B communications leadership and strategic thinking



• Proven understanding of how to develop and lead communications efforts that influence and drive brand positioning



• Strong organization skills and the ability to develop and drive process implementation



• People management and development skills



• Deep proactive and reactive experience with issues, crisis and reputation management for B2B and B2C issues, including serving as an on-the-record spokesperson and counseling executives on approach and responses



• Proven ability to cultivate trust and advise leadership-level stakeholders on confidential matters



• Ability to calmly solve problems and guide responses in high-pressure situations



• Strength in writing and message development



• Experience working with business media and targeted trade press; experience in counseling spokespersons for broadcast appearances



• Demonstrated leadership skills, initiative, and creativity



• Demonstrated ability to organize and manage multiple efforts simultaneously



• Experience working in heavily matrixed environments, leading by influence, managing change, and achieving results in a collaborative work environment



• Experience training and developing others' communications skills, with or without formal authority



• Expertise in influencing business strategies and aligning communications with commercial objectives
  
  Our people at JLL and JLL Technologies are shaping the future of real estate for a better world by combining world class services, advisory and technology for our clients. We are committed to hiring the best, most talented people and empowering them to thrive, grow meaningful careers and to find a place where they belong. Whether you've got deep experience in commercial real estate, skilled trades or technology, or you're looking to apply your relevant experience to a new industry, join our team as we help shape a brighter way forward., Jones Lang LaSalle (JLL), together with its subsidiaries and affiliates, is a leading global provider of real estate and investment management services. We take our responsibility to protect the personal information provided to us seriously. Generally the personal information we collect from you are for the purposes of processing in connection with JLL's recruitment process. We endeavour to keep your personal information secure with appropriate level of security and keep for as long as we need it for legitimate business or legal reasons. We will then delete it safely and securely.