Creative Director - London

We are seeking an innovative and energetic Creative Director to lead the creative strategy and execution across our portfolio of brands within the sports, fashion, and luxury sectors.

This role is pivotal in shaping the visual and brand identity of multiple high-profile brands that span both physical retail stores and online digital e-commerce channels. As the Creative Director, working in partnership with the Production Lead, Group Head of Digital Marketing and your respective teams you'll be responsible for setting the creative vision, ensuring consistency across all touchpoints, and driving brand engagement through compelling and innovative content.

THIS ROLE IS RIGHT FOR YOU IF...

• You are looking for an opportunity to lead a team working across several brand accounts within a group environment whilst collaborating with the biggest brands in the world such as nike, adidas, On Running, C.P. company, Represent, Vivienne Westwood, Fear Of God, BOSS.


• Want to innovate and have a hands-on approach to deliver an end-to-end creative strategy using our in-house team across strategy, marketing, creative, talent and production.


WHAT YOU WILL BE DOING IN YOUR ROLE

• Develop and execute a holistic creative strategy for each brand within the group, ensuring alignment with overall business goals and brand positioning.


• Lead and inspire a multidisciplinary creative team, including designers, art directors, copywriters, and digital content creators, fostering a culture of innovation and collaboration.


• Oversee the creation of high-impact visual assets for all channels, including websites, mobile apps, social media, email campaigns, physical retail stores, and advertising campaigns.


• Lead the development of brand guidelines and ensure adherence across all creative outputs.


• Collaborate with digital marketing, e-commerce and retail teams to ensure a seamless brand experience across online and offline channels.


• Leverage insights and data to inform creative decisions and optimize campaigns for engagement, conversion, and brand loyalty.


• Partner closely with senior leadership and present creative concepts and strategies to internal stakeholders and external partners, ensuring buy-in and alignment with broader marketing campaigns.


• Manage relationships with external agencies, photographers, videographers, and other creative partners to deliver high-quality, on-brand content.


• Mentor and develop the creative team, identifying growth opportunities and fostering a culture of continuous learning.


• Implement processes and workflows that enhance the efficiency and effectiveness of the creative team.
  
  Strong creative vision with a keen eye for detail and a passion for design excellence.


• Strategic thinker with the ability to align creative initiatives with business goals and brand strategies.


• Ability to translate data into insights to inform creative strategy


• Exceptional communication and presentation skills, with the ability to articulate creative concepts to both creative and non-creative stakeholders.


• Ability to manage multiple projects simultaneously and deliver high-quality work under tight deadlines.


A STRONG CULTURAL FIT

• We're an energetic team looking for an inspired member who can keep up!


• Fundamental that you have a solution-orientated mindset.


• Fashion & Sport is a daily part of our lives, and the successful candidate should have a passion for keeping active and up to date with what's happening in the cultural landscape.
  
  At Frasers Group we're rethinking retail. Through digital innovation and unique store experiences, we're serving our consumers with the world's best sports, premium and luxury brands globally. As a leader in the industry, we're elevating the retail experience for our consumers through our collection of established brands, including Sports Direct, FLANNELS, USC, Frasers, and GAME.

Why join us?
Our mission - we are building the worlds most admired and compelling brand ecosystem
Our purpose - we are elevating the lives of the many with access to the world's best brands and experiences
At Frasers Group, we fear less and do more. Our people are forward thinkers who are driven to operate outside of their comfort zone to change the future of retail, embracing challenges along the way. The potential to elevate your career is massive, the experience unrivalled. To be able to make the most of it you need to live and breathe our principles:


• Think without limits - Think fast, think fearlessly, and take the team with you


• Own it and back yourself - Own the basics, own your role and own the results


• Be relevant - Relevant to our people, our partners and the planet, Frasers Champion- Our employees are at the heart of our business and we ensure individuals are recognised every single month for their hard work. Frasers Champion is a peer nominated scheme where 8 winners will receive double their pay for a month where they have thought without limits, owned it or been relevant.


Fearless 1000 - By October 2025, we want our share price to hit 10. If that happens for 30 or more consecutive trading days, all colleagues across the business will receive a bonus! The top 1000 performers in the company will receive unprecedented bonuses, worth from 50,000 to 1million! Senior leaders across the business nominate these performers twice a year for embodying our core values and delivering exceptional performance
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• subject to terms and conditions


Frasers Festival - An event like no other! Frasers Festival is our celebration for Head Office and Retail Staff across the UK and Europe - hosting a MEGA brand village, guest speakers from the world's biggest brands, evening entertainment, the ultimate Frasers Fearless Fitness Challenge and much more.

CEO Sessions - Once a quarter we offer 20 employees the opportunity to attend our "CEO Sessions" ran by our CEO and leadership team. Employees have the chance to connect, network and submit questions around specific topics such as our Sports or Luxury business.

Retail Reconnect - In order to build the planets most admired and compelling brand ecosystem, all employees must understand our business, product and customers. Each financial year, Head Office employees will gain insights by spending two days in one of our stores or the Warehouse. The goal is to learn how the work you do impacts our teams on the frontline, and to bring ideas back to the office which will improve how we work.

Employee Welfare

Frasers Fit - Our Everlast Gyms Team are on a mission to make our workforce the best, and fittest on the planet! We run free gym classes for employees as well as discounted memberships to our clubs. Frasers Fit is our wellbeing programme which aims to support and improve colleagues Physical, Financial & Mental wellbeing. The app is accessible for every employee and includes training, nutrition and lifestyle advice- all completely free.

Retail Trust - We know that its not just about physical health, mental wellness is equally important which is why all of our employees get free access and support from the Retail Trust charity. This includes a 24 hour wellbeing helpline, wellness hub, counselling and financial/legal support.