Creative Manager, Amazon Fresh Marketing

1. Develop and execute creative strategies that bring the brand vision to life, aligning with business goals and enhancing customer engagement. 2. Oversee content creation primarily for mid- and low-funnel activations across EU5, collaborating closely with copywriters and designers. 3. Create master templates, standards, and workflows to support scalable, high-quality creative production using self-service graphic tools (e.g. Canva). 4. Manage the production and quality control of photography and motion assets, ensuring brand consistency and adherence to guidelines. 5. Establish and optimise an end-to-end creative development process, including briefing, reviews, QA, and audits, to ensure alignment across central and local stakeholders. 6. Implement a data-driven approach to evaluate creative performance, identify improvement areas, and conduct A/B testing to drive optimal results.

• You are a strategic thinker with extensive experience in creative leadership, content creation, and process optimisation.
• You thrive in collaborative, cross-functional environments and excel at managing multiple high-impact projects.
• You effectively translate brand vision into actionable creative strategies and have experience developing frameworks that streamline creative processes.
• You possess strong analytical skills and use data insights to refine and enhance creative outputs, maintaining high standards and consistency across markets., 5+ years of experience in creative roles, managing multi-channel campaigns and content production.
• Strong understanding of brand strategy, with experience leading creative projects from concept through execution across diverse channels.
• Proven experience in content development, creative automation, and asset production in a multi-stakeholder, cross-functional environment.
• Proficiency in creative tools (e.g., Figma) and project management software (e.g., Asana).
• Strong analytical skills, with the ability to apply data insights to optimise creative outputs.
Preferred Qualifications
• Experience collaborating with both internal creative teams and external agencies.
• A strong creative portfolio demonstrating individual contributions within collaborative projects.
• Experience working across multiple countries, with a deep understanding of local country nuances and customer needs.
  
  The Amazon Fresh Marketing team is a centralized organization supporting Amazon Fresh and Grocery Partnerships at an international level. within this team, the Brand pillar drives our mission of becoming "the customer's most loved grocer, saving them time and money." We connect the business with customers through effective brand and creative strategies, enabling measurable brand and commercial growth.
We are looking for a talented and experienced Creative Manager to lead and execute our creative strategy. This role focuses on defining brand identity, overseeing high-quality content development, and enhancing creative automation. The Creative Manager will work closely with cross-functional teams, including Amazon Fresh central and local Marketing teams and Amazon's core Marketing team (XCM), to ensure brand consistency, effectiveness, and a data-driven approach in all creative efforts. The ideal candidate combines strategic thinking with hands-on experience in content development, asset production, creative automation, and process optimisation. This role can be based in one of our EU5 countries: the United Kingdom, Spain, Italy, France, or Germany., Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice (https://www.amazon.jobs/en/privacy_page) to know more about how we collect, use and transfer the personal data of our candidates.