Creative Strategist

Are you a versatile creative strategist with strong digital expertise and experience working in European markets looking to deliver exceptional creative output for the LEGO® Group? We are looking for a collaborative problem solver with agency or in house experience to join Our LEGO® Agency EMEA Strategy team. You will be a source of compelling points of view backed up by data and insight, smart critical thinking, and a strong storyteller. Core responsibilities

• Develops creative and communication strategy.
• Supports the development of world class creative ideas that connect with audiences on a global and local level.
• Creates multichannel communications plans combining owned, earned, paid and shared media.
• Unearths compelling channel, audience and cultural insight, notably within key European markets such as Germany and France.
• Is a key source of digital inspiration (including e-commerce, social media, YouTube and AI).
• Delivers campaign and content evaluations with recommendations for the future.
• Provides frameworks and structured activities that encourage performance tracking and analysis, predominantly related to digital and social media output.
• Regularly brings digital trends, tools and innovation to the Agency EMEA team.
• Builds strong partner relationships within the LEGO® Agency and wider LEGO® Group.
  
  Experience working as a creative strategist within an agency or in house with leading global brands, building campaigns and content for global, regional and local campaigns.
• Experience working in and/or living in mainland Europe, ideally Germany or France.
• An expert in digital including e-commerce, social media, YouTube and AI - keeping up with trends and emerging behaviours.
• Proficient in data analysis, insight gathering, data-driven planning and reporting on effectiveness.
• Experience in working across big ecosystems and communication planning.
• Highly collaborative and confident to navigate complex stakeholder environments.
• Strong communication and presentation skills.
• Proficiency in German and/or French language would be advantageous.
• Ideally has experience in developing creative output intended for children.
Hear from our Strategy Director… "This is a role where you will be working on a wide range of projects with several key partners within the LEGO® Group so you will need to flex your strategic skills, digital expertise and knowledge of working in European markets for a variety of opportunities"

The LEGO Group is fully committed to Children's Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible. What's in it for you? Here is what you can expect: Family Care Leave - We offer enhanced paid leave options for those important times. Insurances - All colleagues are covered by our life and disability insurance which provides protection and peace of mind. Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity. Colleague Discount - We know you'll love to build, so from day 1 you will qualify for our generous colleague discount. Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme. Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process. Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.