Creative Strategist

Great creative work comes from great creative strategy. This is an opportunity for a midweight strategist to join a tight-knit department and take ownership of exciting campaigns promoting the brand and key shows. We're not flogging toothpaste here, we're selling content that people across the UK love and look forward to! The role will report into the Head of Strategy, with plenty of room for independence and growth. They will work closely with Marketing Teams, Paid and Owned Media Teams and creatives to develop best in class, effective marketing campaigns. The role will entail but not be limited to:

• Staying informed: on business performance, marketing plans and trends, and competitor activity.
• Insight & inspiration: digesting - and at times challenging - campaign briefs from our Marketing colleagues, and turning these into inspiring, insight-led creative briefs for our teams to answer.
• A strategic anchor throughout the process: helping keep creative development on brief, crafting compelling logic to sell in work, interpreting feedback, and holding stakeholders accountable to the brief.
• Building relationships: with Campaign Leads and the Brand Team in Marketing and Campaign Management and Creative Directors in ITVC.
• Championing effectiveness: making sure our creative work works, by being the driving force behind post-campaign analysis and applying learnings to future projects
• Full-funnel thinking: working closely with teams to provide strategic guidance and best practice for big brand campaigns, content promotion, conversion-driving activity (aka Performance Marketing), and spotting reactive opportunities.
  
  Midweight experience in creative planning / strategy, ideally from an advertising agency background
• Good working knowledge of creative & media effectiveness, creative processes, conversion activity and digital platforms.
Other things we're looking for (key criteria)
• Smart and curious, with strong insight and research skills
• Creative and innovative thinking to drive new ideas
• Proactive, confident working independently, and able to manage their time and workload effectively
• Able to shape and interpret research and testing (for example, learning from System 1 reports or drafting qualitative research discussion guides)
  
  Shaping culture is in the DNA of ITV. So, it's not surprising that you'll find us in every home in the UK, our productions are famous all over the world and we're at the forefront of the digital streaming revolution.
When you join us, you enter a fun working environment. With opportunities to learn, to grow and make a real difference. Small enough that your impact's felt in the business, but big enough that your impact reaches millions of people. Come develop your skills, change TV and the course of your career. Don't just watch it. Be part of it. Join ITV. Your impact sends ripples. The team ITV Creative is the in-house agency servicing ITV to promote its own content. We deliver 1,000s of campaigns every year spanning multiple media touchpoints, including CRM, performance marketing and social. ITV is no longer just a broadcaster, but a streaming platform to rival the likes of Netflix, Amazon and BBC iPlayer. In order to deliver against our ambitions for ITVX, we're shifting our focus in marketing to be more viewer led vs content led. The strategy department is instrumental in helping to navigate these new challenges, to position ITV's content and brand at the heart of popular culture, and change perceptions and behaviours across the UK to get people coming regularly to ITV and ITVX. By gathering insight into audiences and culture, providing inspiration for creative development, and staying close to the broader business, strategy is a key player in continuing to strengthen ITV Creative's profile within the business and the industry.


• Flexible working with a range of options to suit everyone
• Generous holiday allowance, plus you can buy more
• Annual bonus opportunity
• Competitive pension contribution
• Save as you earn - with an opportunity to buy ITV shares
• Wellbeing and volunteering days plus a wide range of opportunities to help you live a balanced and healthy life