CRM Assistant

The CRM Assistant supports the CRM team in managing customer relationships through the effective use of the CRM systems across Flannels, FRASERS, Studio, Amara, and Jack Wills. This role involves data management, assisting with marketing campaigns on both email and mobile push notifications, and providing insights that help improve customer engagement and business performance. Reporting into the CRM Manager, your day-to-day tasks will include:

• Supporting the shaping and development of the email marketing calendar using market trends and insight.
• Creating email briefs; writing commercially driven copy
• Email testing, ensuring all emails work as expected and meet the brief deadlines.
• Creating and testing push notifications.
• Liaise with wider teams in the business to elevate email offering.
• Responsible for measuring performance of emails, including paid brand activity