CRM Assistant

You will support the day-to-day delivery of the wider CRM strategy across our Accelerate and Heritage brands, working collaboratively with our CRM Brand Tribes and other departments to build and nurture a cohesive and seamless customer experience; Supporting the CRM Lead, you will be at the forefront in the development and execution of new and exciting CRM opportunities, assisting in the creation and deployment of targeted ECRM campaigns across Email, Push & SMS - with a key focus on implementing and managing our long-term Customer Lifecyle initiatives (Welcome, Nursery, Winback, etc.). As the customer champion, you will utilise customer insight and data to help develop and deliver targeted, personalised and behaviourally-driven campaigns that encourage our customers to engage and convert, driving loyalty, profitability and lifetime value - optimising channel growth and performance in-line with KPIs and benchmarks through a test-and-learn approach.,

• Execute the end-to-end process (Brief, Build, Deploy & Report) of multi-channel campaigns across Email, Push, SMS and more.
• Liaise closely with the CRM Lead in the development, execution and analysis of new CRM opportunities - including, but not limited to, implementing new Customer Lifecycle programs.
• Liaise closely with the CRM Lead to create robust testing plans for our established Customer Lifecyle programs - utilising Customer Segmentations and our Committed Customer Levers to improve the long-term quality and profitability of the customer base through all available channels.
• Develop an understanding of customer behaviours across all available channels, suggesting new ways to engage existing customers and reach new customers - with a focus on driving our key KPIs.
• Day-to-day handling of analytical data and reports. Including the creation of reports to feed back the performance of CRM initiatives to key stakeholders.
• Work collaboratively with the Brand Tribes on key CRM initiatives, sharing plans and gathering resources to enable execution of activities.
• Support in the growth of our newest CRM channel - SMS. Driving growth of the customer base and sharing learnings & best practice with the wider CRM Community., PLEASE NOTE: When attaching your CV or work examples it is very important that you name your files to include your name and not just "cv.doc" or "curriculum vitae.docx" or "my_illustration.jpg". Instead use a format like this "joe_bloggs_cv.docx"
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• Good communication and organisation skills
• Strong work ethic and ambition
• Ability to work collaboratively as a team
• Analytic-oriented with a passion for working with data and numbers
• Relevant degree or equivalent desirable
• Competent user of MS Excel and other Microsoft Office programmes
  
  24 days holiday (+ 8 bank holidays) with the option to buy an additional 10 days
• Annual bonus scheme
• Enhanced maternity and adoption leave
• Access to Apricity, a self-funding IVF benefit at a reduced rate
• Company pension with up to 8% N Brown contribution
• Mental Health support both internally and externally, including access to our wellbeing champions and counselling services
• A range of financial wellbeing support
• Colleague discount across all N Brown brands
• Onsite café with subsidised rates and local restaurant discounts!
• Life Assurance and Private Medical Insurance
• Paid volunteer time - all our colleagues can take a full day paid to volunteer for a charity of their choice
Ways of Working We offer hybrid working which varies across the business depending on the role you're in. Our Head Office is located in the Northern Quarter in Manchester City Centre. So if you are travelling by train, tram or bus we're perfectly located, plus we're surrounded by cool cafes, trendy bars and the best places to eat! Our full-time working hours are 36.17 per week over 5-days. We don't have strict working hours therefore there is some flexibility around start and finish times as long as you are meeting the needs of the business.