CRM Campaign Manager

We're looking for a CRM campaign manager to join our Insurance Marketing team.

In this role, you'll lead and develop a team of three colleagues, whilst embedding our CRM strategy in Insurance which is a key focus area for the business. We'll look to you to oversee data-driven optimisation and customer journeys through our CRM platform, Salesforce, to support the team in delivering innovative marketing campaigns. This is an exciting opportunity to shape our campaign strategy, make a real impact to a key area of our business, and develop your skills.

What you'll do

• Lead on establishing and embedding the CRM strategy for Insurance, setting the direction for wider teams to make sure we're continually striving for strategy to be delivered


• Oversee CRM campaign performance against our yearly marketing plan, making sure we're driving growth within our insurance products


• Build strong relationships with internal teams, such as Central CRM functions, and external agencies to help deliver our CRM initiatives, using your influencing skills to drive prioritisation


• Build positive relationships with the wider marketing and CRM teams, making sure our campaigns are complimentary, integrated, and compelling


• Spot opportunities for better utilisation of our Insurance data, as well as that more broadly within the wider business, to drive growth within Insurance


• Lead and coach three direct reports with line management responsibilities
  
  Proven experience of CRM/data marketing and managing marketing campaigns across a variety of channels


• Experience of working with commercial targets and striving towards them


• The ability to lead a team with experience of managing, coaching or mentoring others


• A talent for building and influencing positive relationships at all levels


• Creativity and a passion for exploring new marketing initiatives


• The ability to prioritise and manage workload, both yours and others, in a fast-paced environment
  
  Up to £58,000 plus excellent benefits including private healthcare (Work Level 5)

12-month fixed-term contract
Manchester City Centre - We're now working in a hybrid way, with colleagues dividing their time between home/remote working and one day a week in the office, Here you'll do work that matters. We're a commercial organisation with a purpose beyond profit, you'll have an opportunity to help us build a stronger Co-op and stronger communities. You'll also get a package that includes:


• competitive salary


• private healthcare


• coaching, training and support to help you develop


• pension with up to 10% employer contributions


• annual incentive scheme


• 28 days holiday (rising to 32 in line with service) plus bank holidays


• discounts on Co-op products and services


• free support for your physical, mental, and financial wellbeing


• Wagestream - a money management app that gives you access to a percentage of your salary as you earn it


Building an inclusive work environment

We're actively building diverse teams and we welcome applications from everyone. We want to build inclusive work environments, where our colleagues have equal opportunities to reach their full potential. We celebrate our differences, and recognise the importance of our teams reflecting the communities they serve.

If you have a disability, we can make reasonable adjustments to our recruitment process according to your needs. We're also part of the Disability Confident scheme, meaning we'll always offer an interview to disabled candidates who apply through the scheme if they meet the minimum criteria for a job.

We'll ask whether you'd like to be considered under the Disability Confident scheme when you apply.

If we invite you to take part in the recruitment process for any of our jobs, we'll ask you if you need any reasonable adjustments to enable you to participate.