CRM Campaign Operations Manager

Drive CRM campaigns and inspire customer engagement as the CRM Campaign Operations Manager at The LEGO Group!

Join us for an exciting career as CRM Operations Manager!

As part of the newly established Membership & Personalisation team at the LEGO Group, you'll be managing and optimising CRM campaigns to drive visitation, revenue and overall engagement.

Please note the work location is in London, UK and no relocation assistance is offered for this role.

Core Responsibilities

As the CRM Campaign Operations Manager, reporting to the Senior Manager of CRM Campaign & Journey Development within the LEGO CRM Hub, you will lead and run CRM campaigns to encourage visits and purchases across LEGO branded channels, including trigger-based programs.

You will ensure campaigns are executed to the highest standards, aligning with CRM goals and objectives, meeting briefs, and following our CRM roadmap.

• Drive visitation, engagement and overall commercial impact across various channels including email, SMS, social media and Direct Mail


• Oversee the end-to-end process of campaign execution and deployment in Salesforce Marketing Cloud (or any other CRM tooling), including data selections, content, segmentation, personalisation, automation and QA


• Liaise with agency partners and coordinate with CRM Hub, CRM Proposition, Marcom and Product teams to ensure timely and accurate campaign delivery.


• Implement standard processes for CRM campaign operations, including data selections, content selection, testing, and execution.


• Document and drive adoption of best practise for campaign operations.


• Troubleshoot and resolve issues related to campaign execution, including data discrepancies and system errors. Provide a high level of campaign operational support.


• Ensure the highest standards with accurate and disciplined quality assurance.
  
  Demonstrated experience in CRM campaign management or a similar role.


• Successful history of managing and performing effective CRM campaigns.


• In-depth knowledge of CRM platforms and campaign management tools (preferably Salesforce).


• Exceptional project management skills with the ability to oversee multiple campaigns simultaneously.


• Strong communication and interpersonal skills.


• Highly diligent with excellent organisational capabilities.
  
  The LEGO Group is fully committed to Children's Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
  
  Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.


What's in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances - All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount - We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.