CRM Executive

To support the Senior CRM Manager in delivering our CRM programmes, achieving customer retention and engagement targets for a variety of Which? subscription products & services.

You will play a key role in executing our quarterly delivery plan. You will work with the Senior CRM Manager to maintain the momentum on this plan and deliver optimisations, insights, and improvements (in terms of comms and processes) that help drive our CRM capability forwards.

You will have the opportunity to work across both retention and engagement.,

• Playing a key role in delivering retention and engagement targets across our membership bases through planning and implementing CRM activity.


• Work with Senior CRM Manager to identify, scope and build key automated CRM journeys and ongoing maintenance and improvement of existing customer journeys through regular reviews and test & learn activity.


• Support with the integration of a new Customer Data Platform and data strategy. Work with the team to maximise on the CDP and develop new tailored, omnichannel campaigns that impact engagement and retention.


• Champion CRM, sharing the progress of your campaigns with the CRM team and wider marketing team
  
  Proven experience of delivering successful CRM marketing activities, hands on experience working with a CRM/email provider and understanding of industry best practice


• Effective organisational and project management skills


• Proven numeracy & business analysis skills


• Experience and understanding of data analysis and evaluation to meet business needs


• Skilled communicator with the ability to present to others and to work effectively in a team
  
  This role offers a competitive salary, hybrid working (London/Hybrid (min 1 day a week in the office, typically Tuesdays)), 28 days holiday a year plus Bank Holidays and a fantastic pension scheme.


Salary £35,000 - £37,000 per annum, We also have these benefits for you to consider:

• 35 hour working week


• Generous 28 days holiday a year plus Bank Holidays & Option to buy additional days


• Award winning pension scheme - when you pay in 3%, Which? pays in 6% (rising to 11% after one year of service.)


• Discount site Sodexo which offers large %% off every day shopping and holidays


• Annual Award (depending on employee and company performance)


• Healthcare insurance & Private medical insurance and opportunity to participate in Vitality rewards programme (at 6 months)


• A discretionary death in service benefit provision equivalent to six times your annual salary


• Free access to Which? member content and free access to Which? money and legal helplines


• Work from (almost) anywhere" for 4 weeks of the year policy


The interview process for this role involves:-

• 1.5 hour interview with two managers


About Which?

We promote a great work-life balance (all our roles are now hybrid), offering flexible working options in addition to a full time working week (35 hours) e.g. part time or job shares where possible. If you wish to discuss any of these options, please contact the Resourcing team at resourcing@which.co.uk

Which? is the UK's consumer champion, here to make life simpler, fairer and safer for everyone. Read all about us on our website.

At Which? we value diversity and we're committed to creating an inclusive culture where everyone is able to be themselves and to reach their full potential. We are proud that we are in the 'Top 25 Inclusive Employers' List and currently ranking 16th.