CRM Executive

We are a team of 14 passionate, vibrant and smart people from performance marketing, brand and creative, customer conversion and retention. Responsible for driving profitable growth in Vintage Cash Cow, the Marketing and Customer team is at the forefront of business growth and decision-making, working closely with key partners in finance, operations, and revenue. This is an exciting time to join a team growing rapidly and sharpening our focus on data and insight., We're looking for a CRM Executive to join our Marketing and Customer team. In this role, you will actively participate in onboarding new customers, managing communications across multiple channels (email, SMS, Direct Mail, and WhatsApp), and ensuring all messaging is relevant, on-brand, and aligned with our overall CRM strategy. You will support the CRM Manager with ongoing projects and contribute to long-term strategies while working closely with other stakeholders to optimise customer touchpoints for maximum engagement.

Key goals and objectives:

• Deliver world-class customer service and communication from the moment of onboarding


• Develop and execute multi-channel communication campaigns that are engaging and aligned with brand strategy


• Support and optimise customer campaigns to improve conversion, open, and click rates while minimising unsubscribe rates


In your first three months, you will:

• Familiarise yourself with our CRM systems and campaign processes


• Develop and execute at least three multi-channel campaigns


• Assist the CRM Manager in strategic planning and execution


• Conduct A/B testing on campaigns, share findings, and implement learnings


• Build relationships with key stakeholders to support the continuous optimisation of campaigns, Develop and execute communication campaigns across email, SMS, Direct Mail and WhatsApp


• Ensure all messaging is relevant, engaging and up-to-date


• Support the CRM Manager with ad-hoc projects and long-term strategies


• Establish processes from campaign briefing to execution, ensuring a seamless workflow


• Conduct A/B testing and share findings to optimise campaigns


• Inform and consult stakeholders regularly, optimising campaigns based on performance insights
  
  Digitally savvy with excellent copywriting skills


• Strong project management and campaign performance analysis abilities


• Ability to understand customer behaviour and motivations, especially for a 50+ audience


• A keen eye for detail and the ability to spot inconsistencies


• Creative problem-solving skills with a focus on testing, learning and optimising


• Strong communication skills and eagerness to assist where needed


• Familiarity with marketing automation platforms such as customer.io or Hubspot


• Experience using CRM systems to manage customer relationships effectively.
  
  About Vintage Cash Cow


There's an elephant in the boardroom. The unchecked consumption, constant growth and focus on 'buying new' is not an option in tomorrow's market. Companies around the world must stop their reliance on finite resources that can't keep coming out of the ground. Changing consumer behaviour is demanding companies change; less new, fewer short-life items, more reCommerce, more reuse, and more recycling. The cost-of-living crisis is catalysing and accelerating this change; it's simply cheaper to do the right thing.

You'll know that buying and selling old and vintage items isn't easy for most people, so we've set out to change that. Vintage Cash Cow is on a mission to become the leading brand for buying and selling all things vintage, valuable, and occasionally peculiar. By delivering unrivalled convenience and care with our fair, trustworthy and personal service, we believe we can own this space in the UK and overseas.

We aren't doing this entirely alone. We've raised VC investment from Dutch Founders Fund and Airbridge Equity Partners, including from the founders of WeTransfer, Just Eat Benelux and TreatWell. With their support and our unwavering commitment to changing the game for good globally, this role is an exciting opportunity to join a brand primed for lift-off.

Salary: £25,000 to £28,000 Benefits:

• Be part of a rapidly growing company with so many opportunities to progress!


• ️ Free lunch, tea, coffee and snacks every day


• 25 days annual leave


• Cycle to work scheme


• Medicash


• 2 Community/ Charity days per year


• Uncapped Profit Share Scheme


• Oliva Mental Health


• Monthly contribution towards your gym membership


• Regular socials and events