CRM Executive

As CRM Executive you will support the Group CRM Manager and wider CRM & Loyalty team with the build and deployment of targeted email and push campaigns to loyalty and non-loyalty base. Feeding back insights from all campaigns to ensure that plan is evolving based on robust analytics gathered campaign by campaign. Ensuring that customers exceptional experience with Harvey Nichols via email and push to increase brand awareness, basket size, visits to stores, hospitality and online and enable overall growth in sales. You will:

• Assist with end-to-end execution of CRM & Loyalty (Harvey Nichols REWARDS) marketing channels, to support ecommerce, stores, and hospitality sites.


• To build, test and deploy BAU campaigns for all FoBs via Salesforce Marketing Cloud, and the ability to code and use HTML and AMPscript.


• To manage the BAU campaigns briefs through the briefing process


• To manage the CRM campaign marketing calendar


• Attend weekly briefing meetings with Trade, Editorial, Marketing.


• Ensure campaigns are signed off by applicable stakeholders.


• Provide weekly and post campaign performance reports i.e. SALE, REWARDS GWP etc….


• Defining customer segments for campaigns.


• Ability understand and create automated customer journeys and lifecycle campaigns in Salesforce Marketing Cloud


• Monitor and report on competitor activity.


• Build relationships with multiple teams to ensure email & app activities are optimised and efficient.


• Monitor automated 'customer journey' campaigns and work with the Group especially CRM & Loyalty to improve performance and seek new opportunities.
  
  We are looking for individuals who embrace diversity, love a challenge, are passionate about luxury retail and are looking for something uniquely different.


• Bachelor's degree: Marketing, Business or related (or equivalent experience).


• Proven experience in CRM, either client side or agency.


• Experience of CRM channels across mobile app, web, email, and push.


• Experience with Google Analytics & Salesforce Marketing Cloud & Trailhead learning.


• Experience of planning, building, and executing testing programs.


• Experience developing and executing successful CRM campaigns.


• Deep knowledge of the technical elements of CRM.


• Luxury experience desirable and be passionate about customers and CRM.


• Excellent interpersonal and communication skills, proven ability to effectively manage key internal and external working relationships.


• Excellent organisational and time management skills, with the ability to work to tight deadlines in a fast-paced environment.


• Strong attention to detail.
  
  Luxury department store, Harvey Nichols, is searching for an CRM Executive to join its thriving CRM department in our Head Office in London - Knightsbridge. Our culture is based on inclusivity; we embrace diversity. Whoever you are, Harvey Nichols has a place for you.


How we reward your hard work…

At Harvey Nichols, we champion career development and are passionate about our people. We will do all we can to support your journey and career path with us. Alongside this you will have access to a world of amazing benefits such as.


• Up to 40% off fashion


• Up to 40% off hospitality, foodmarket and hampers


• 30% off beauty and perfumery, wine and spirits


• Clothing allowance


You will also have access to charity days, a season ticket/bike loan; learning and development opportunities; to our Employee Assistance Program - Retail Trust and recognition schemes and the opportunity to join one of our employee groups - Wellbeing, Diversity & Inclusion and Sustainability. These are just some of the reasons people join and stay!

Do you keep up to date with all things CRM?
Do you know your Chloe from your Balmain?
Do you love all things luxury retail?
If YES, we may have the role for you…