CRM Executive

In this role, you'll be reporting into the Senior CRM manager and be responsible for managing CRM campaigns (email, direct mail, push) and landing page builds, across a variety of Which? membership products & services. Your efforts will play a crucial role in increasing customer retention and engagement.

You will own assigned CRM programmes in our busy comms schedule and it will be your responsibility to optimise them using the technology at your disposal (Marketing Cloud for email). You'll innovate, iterate and report back on your results.

As an essential member of our team, you'll help execute our quarterly project plan, working closely with the Senior CRM Manager/Senior CRM Exec to keep projects on track and document outcomes. This is an opportunity to make a real impact and grow with us.,

• Manage and optimise assigned CRM programs, from execution to performance improvement, ensuring seamless delivery and effectiveness.


• Coordinate optimal send times with stakeholders, implement A/B testing, and provide insights through detailed reporting.


• Execute assigned tasks from the quarterly project plan, driving CRM innovation and enhancing the relevance and personalisation of communications within agreed timelines.


• Assist in integrating a new customer data platform to drive the development of tailored, omni-channel campaigns that enhance customer engagement and retention.


• Champion CRM, sharing the progress of your campaigns with the CRM team and wider marketing team.
  
  Proven experience of delivering successful CRM marketing activities


• Hands on experience working with a CRM/email provider


• Effective organisational and project management skills


• Experience and understanding of data analysis and evaluation to meet business needs


• Skilled communicator with the ability to present to others
  
  The role offers a competitive salary, hybrid working (London office 1 day a week, typically Tuesdays), 28 days holiday a year plus Bank Holidays and a fantastic pension scheme.


Salary £28,000 - £32,500 per annum, We also have these benefits for you to consider:

• 35 hour working week


• Generous 28 days holiday a year plus Bank Holidays & Option to buy additional days


• Award winning pension scheme - when you pay in 3%, Which? pays in 6% (rising to 11% after one year of service.)


• Discount site Sodexo which offers large %% off every day shopping and holidays


• Annual Award (depending on employee and company performance)


• Healthcare insurance & Private medical insurance and opportunity to participate in Vitality rewards programme (at 6 months)


• A discretionary death in service benefit provision equivalent to six times your annual salary


• Free access to Which? member content and free access to Which? money and legal helplines


• Work from (almost) anywhere" for 4 weeks of the year policy


The interview process for this role involves:-

• 1.5 hours - 1 stage interview process with a task


About Which?

We promote a great work-life balance (all our roles are now hybrid), offering flexible working options in addition to a full time working week (35 hours) e.g. part time or job shares where possible. If you wish to discuss any of these options, please contact the Resourcing team at resourcing@which.co.uk

Which? is the UK's consumer champion, here to make life simpler, fairer and safer for everyone. Read all about us on our website.

At Which? we value diversity and we're committed to creating an inclusive culture where everyone is able to be themselves and to reach their full potential. We are proud that we are in the 'Top 25 Inclusive Employers' List and currently ranking 16th.