CRM Executive

Support the CRM agenda within marketing at Iceland, continually optimising and evolving our CRM communications to drive online transactions and benefit the broader marketing objective of driving multi-channel transactions through increased loyalty and Lifetime value of customers

• Perform day to day email delivery activities including, but not limited to, email campaign development, testing, scheduling, deployment and monitoring of one-time, recurring, triggered and dynamic email campaigns.
• Campaign activity focused on, but not limited to, Trade, cross sell and upsell communication
• Coordinate with Trade Managers and design resources to procure creative assets.
• Coordinate with wider marketing and Trade teams to develop campaigns and share results
• Manage relationship with UX and design team to share learning and drive engaging content
• Apply knowledge of multiple aspects of email marketing including dynamic program implementation, A / B testing, and general industry trends and metrics.
• Apply knowledge of best practice ecommerce
  
  Ideally experience in creating CRM communications
• Experience with A / B testing
• Hands on experience of building and deploying campaigns in a marketing cloud platform ideally email / SMS / Push notifications
• Knowledge of CRM best practices and benchmarks
• Retail industry preferred although not essential
• You need to be results driven and commercially aware
• You need to be able to juggle multiple tasks, can work to a plan and work in a fast pace, reactive environment
Experience :
• You need to have excellent attention to detail
• An excellent communicator with strong verbal and written skills
• Key Stakeholder management
• Agile and responsive to trading requirements
• Comfortable with working under pressure
Specialist skills and knowledge :
• Strong understanding of CRM cross sell / upsell techniques essential
• Strong understanding of campaign implementation - essential
• A / B testing essential
• Marketing automation tool experience - preferred
• Salesforce Exact Target / Marketing Cloud experience preferred
• Google Analytics Essential
• Excel - Essential
  
  Here at Iceland we're different. We care. We're not a dull stuffy corporate. We're one big team. A diverse group of people who get stuck in and work together.
  
  15% discount in Iceland stores
• 30% discount at Club Individual Restaurants
• 33 days holiday (including bank holidays)
• Pension (NEST)
• Free onsite parking
• Onsite electric car charging ports
• Subsidised staff restaurant and Costa Coffee
• Christmas vouchers
• Refer a Friend Scheme
• Christmas Savings scheme
• Discounted dry cleaning
• Long service awards